In the African media world, certain names resonate because of their ability to forge links across borders. Mame Dorine Gueye is one of them. A media professional for two decades, she embodies this new generation of leaders who are no longer content to simply disseminate information, but are committed to building a visual and narrative legacy for the continent..
A career forged by technical mastery
Yet nothing predestined Dorine for a career at the top of the audiovisual world. After completing a degree in Applied Foreign Languages in Orléans, she felt the need to change her career path, for lack of a clear vocation during her high school years in Senegal.. It was during a stay in London that something clicked: encouraged by her brother-in-law, she turned to journalism before branching out into a more versatile training course in video production techniques.
This strategic choice makes her a true “conductor” of the image. As a production manager, she learns to master the entire chain: from budget design to technical production, right through to final broadcast.. This expertise opened the doors to some of the biggest newsrooms, including TFM in Senegal, before she joined the Canal+ group in 2014 to launch the pan-African channel A+..
The birth of a committed medium
During her years as director of programs for A+ Afrique and A+ Ivoire, Dorine traveled the continent, meeting with creators, entrepreneurs and intellectuals.. It was here that a frustration was born: that of not being able to offer a platform to all this talent, due to a lack of space or accessible advertising budgets..
In 2022, she took the plunge and launched her own media, supported by the magazine Étoile Africaine. Although the adventure began on the digital front with a YouTube channel and a webmagazine, Dorine quickly bucked the trend by launching a print version.. “We still need to touch ourselves, to see our image engraved on a medium”, she explains, emphasizing that the African reality remains deeply attached to the physical object and the prestige of print..
A bridge between cultures and generations
Dorine’s editorial line is clear: above all, we value people and their life stories.. Its bimonthly magazine is not limited to French-speaking Africa. Its ambition is to integrate English-speaking sections, and it has already forged strong partnerships with the diaspora, notably through a Senegalese-Guadeloupean association to showcase the talents of the West Indies..
Beyond publishing, Dorine is a grassroots activist. Vice-president of the Senegal chapter of the African Women Leaders Network, she is committed to women’s leadership and major social causes such as menstrual hygiene and the fight against HIV.. For her, a woman’s success is a driving force for her entire community..
A forward-looking vision
Today, with more than 22 publications to his credit, Étoile Africaine has become a quality label, present in airports and bookshops from Mali to Côte d’Ivoire, via Paris.. In addition to telling stories, Étoile Africaine organizes conferences, such as the “Language” series, and accompanies major events such as the Salon des industries africaines..
By unearthing these “invisible talents” who don’t necessarily make the headlines of traditional newspapers, Mame Dorine Gueye has established herself as a major player in African communications.. His secret? Transform every interview into a lasting human bond, proving that in the all-digital age, proximity and authenticity remain the best outreach strategies..
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