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In this fourth episode, we catch up with Yoann Aboulkassimi, co-founder of Petit Dakarois, a fashion brand made in Senegal. This brand is a real case study, with 1 successful iconic product, 2 successful participatory financing campaigns, 1 close-knit team with complementary profiles of financiers and marketers, 1 authentic and powerful storytelling. During this interview, Yoann tells us how he got into the habit of having tailor-made clothes made for him while living in Senegal, and how this habit became a brand project.
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APPLE
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DEEZER
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SPOTIFY
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