{"id":10418,"date":"2025-08-10T14:00:32","date_gmt":"2025-08-10T12:00:32","guid":{"rendered":"https:\/\/africafashiontour.com\/made-in-africa-and-sustainable-fashion\/"},"modified":"2025-08-10T15:03:52","modified_gmt":"2025-08-10T13:03:52","slug":"made-in-africa-and-sustainable-fashion","status":"publish","type":"post","link":"https:\/\/africafashiontour.com\/en\/made-in-africa-and-sustainable-fashion\/","title":{"rendered":"&#8220;Made in Africa&#8221; and sustainable fashion"},"content":{"rendered":"<div class=\"ProseMirror\" contenteditable=\"true\" translate=\"no\">\n<p>Support for local production and interest in second-hand fashion are strong trends shaping the fashion industry in Africa. Sagaci Research&#8217;s report &#8220;The Fashion Industry in Africa 2025&#8221; highlights these consumer preferences, revealing significant opportunities for committed brands. <\/p>\n<h3>Preference for &#8220;made in africa&#8221; products<\/h3>\n<p>Economic patriotism and the desire to support local economies are powerful drivers for African consumers. The study reveals that <strong>65% of respondents<\/strong> prefer to buy clothes made in Africa to support local production. This figure testifies to a strong collective awareness and willingness to invest in the African ecosystem.  <\/p>\n<p>This preference for &#8220;Made in Africa&#8221; represents a major opportunity for designers and brands who produce locally. It encourages the development of value chains on the continent, job creation and the valorization of African artisanal and industrial know-how. <\/p>\n<h3>The second-hand market<\/h3>\n<p>The second-hand fashion market is also very active in Africa, mainly driven by economic considerations. The main reasons for buying second-hand clothes are : <\/p>\n<ul>\n<li><strong>70%<\/strong> to <strong>save money<\/strong>.<\/li>\n<li><strong>19%<\/strong> for <strong>preferred style<\/strong>.<\/li>\n<li><strong>6%<\/strong> to support <strong>charitable organizations<\/strong>.<\/li>\n<li><strong>5%<\/strong> for <strong>environmental reasons<\/strong>.<\/li>\n<\/ul>\n<p>Although environmental or charitable reasons are present, it&#8217;s clearly the financial aspect that dominates. This underscores not only the price sensitivity of African consumers, but also the ingenuity and practicality of the continent&#8217;s circular economy. Second-hand brands, whether formal or informal, play a crucial role in offering affordable options and extending the life cycle of garments.  <\/p>\n<h3>Opportunities for committed fashion<\/h3>\n<p>The strong preference for &#8220;Made in Africa&#8221; and the dynamics of the second-hand market (albeit mainly price-driven) point to fertile ground for more responsible, locally-rooted fashion. Brands that combine quality, affordable prices and a message of support for the local economy and sustainability will resonate well with African consumers. <\/p>\n<hr>\n<p>Read also<\/p>\n<ul>\n<li><a href=\"https:\/\/africafashiontour.com\/en\/fashion-consumption-under-the-influence\/\">Fashion consumption under the influence<\/a><\/li>\n<li><a href=\"https:\/\/africafashiontour.com\/en\/the-african-fashion-consumer\/\">The African fashion consumer<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Support for local production and interest in second-hand fashion are strong trends in Africa. Dive into the reasons why 65% of consumers prefer &#8220;Made in Africa&#8221; and discover the motivations behind buying second-hand clothes, according to the Sagaci Research 2025 report. <\/p>\n","protected":false},"author":2,"featured_media":10414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[147],"tags":[],"class_list":["post-10418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode-en"],"_links":{"self":[{"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/posts\/10418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/comments?post=10418"}],"version-history":[{"count":1,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/posts\/10418\/revisions"}],"predecessor-version":[{"id":10436,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/posts\/10418\/revisions\/10436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/media\/10414"}],"wp:attachment":[{"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/media?parent=10418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/categories?post=10418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/tags?post=10418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}