{"id":10591,"date":"2025-08-24T17:25:26","date_gmt":"2025-08-24T15:25:26","guid":{"rendered":"https:\/\/africafashiontour.com\/38-african-brands-to-discover-at-whos-next\/"},"modified":"2025-09-06T22:26:50","modified_gmt":"2025-09-06T20:26:50","slug":"38-african-brands-to-discover-at-whos-next","status":"publish","type":"post","link":"https:\/\/africafashiontour.com\/en\/38-african-brands-to-discover-at-whos-next\/","title":{"rendered":"38 African brands to discover at Who&#8217;s Next"},"content":{"rendered":"<div class=\"ProseMirror\" contenteditable=\"true\" translate=\"no\">\n<h2>38 African brands to discover at Who&#8217;s Next<\/h2>\n<h3>A showcase for the continent&#8217;s creativity<\/h3>\n<p>The <strong>Who&#8217;s Next<\/strong> show in Paris has established itself as an essential meeting place for fashion professionals. This year&#8217;s event will feature a strong African presence, with no fewer than <strong>38 brands<\/strong> from the continent. It&#8217;s a unique opportunity to discover the richness, innovation and know-how of African designers, who are redefining the codes of global style. Africa Fashion Tour guides you through this exceptional selection.   <\/p>\n<h3>African fashion in the spotlight at who&#8217;s next<\/h3>\n<p>African fashion is enjoying unprecedented growth on the international scene. The continent&#8217;s designers bring a fresh, bold vision deeply rooted in rich cultural heritages. Their participation at Who&#8217;s Next is testament to this growing recognition, and provides a crucial platform for &#8220;Made in Africa&#8221;. The show is an opportunity for buyers, agents and media to connect directly with these talents and explore collections that combine tradition and modernity.   <\/p>\n<h3>Moroccan brands<\/h3>\n<p>Morocco, with its centuries-old craft tradition and creative dynamism, will be strongly represented. Expect a palette of styles ranging from sophisticated ready-to-wear to refined accessories and beauty products inspired by the terroir. <\/p>\n<ul>\n<li><strong>SUMMER FOREVER<\/strong> (Stand G61)<\/li>\n<li><strong>VIRGINIE DARLING<\/strong> (Stand F71)<\/li>\n<li><strong>MAAYAZ<\/strong> (Stand M78)<\/li>\n<li><strong>BOTANIKA MARRAKECH<\/strong> (Stand BEAUTE 14)<\/li>\n<li><strong>INTERLINGE<\/strong> (Stand S119)<\/li>\n<li><strong>MAISON YOUME<\/strong> (Stand N21)<\/li>\n<li><strong>DOUM<\/strong> (Stand G69)<\/li>\n<li><strong>DJEBELI<\/strong> (Stand F91)<\/li>\n<li><strong>AMAL LINKS<\/strong> (Stand I105)<\/li>\n<li><strong>CONTRE-ALLEE<\/strong> (Stand C99)<\/li>\n<li><strong>THE ARTISAN KORNER<\/strong> (Stand D111)<\/li>\n<li><strong>NORYA AYRON<\/strong> (Stand G26)<\/li>\n<li><strong>YZA<\/strong> (Stand E116)<\/li>\n<li><strong>LRNCE<\/strong> (Stand J65)<\/li>\n<li><strong>MOROCCO NOW<\/strong> (Stand I99)<\/li>\n<li><strong>CHABI CHIC<\/strong> (Stand H89)<\/li>\n<li><strong>NADIA CHELLAQUI<\/strong> (Stand F80)<\/li>\n<li><strong>YAZINE COSMETICS<\/strong> (Stand BEAUTE 01)<\/li>\n<li><strong>ALTIERI<\/strong> (Stand U21)<\/li>\n<li><strong>KASBAH ART TRESOR<\/strong> (Stand U127)<\/li>\n<li><strong>DAYLIGHT<\/strong> (Stand Y37)<\/li>\n<\/ul>\n<h3>South Africa&#8217;s creativity<\/h3>\n<p>South Africa stands out for its bold approach to design and its commitment to sustainable practices. Several talented brands will be presenting their collections, often characterized by innovative creations and a strong cultural identity. <\/p>\n<ul>\n<li><strong>BILI BEADWEAR<\/strong> (Stands T116\/U121)<\/li>\n<li><strong>NGUNI SHADES SA<\/strong> (Stands T116\/U121)<\/li>\n<li><strong>GROUNDCOVER LEATHER COMPANY<\/strong> (Booths T116\/U121)<\/li>\n<li><strong>LYNN\u00c9 NINA SEDUMEDI<\/strong> (Stands T116\/U121)<\/li>\n<li><strong>PETITE FRENCH AND CO<\/strong> (Stands T116\/U121)<\/li>\n<li><strong>PURPLE POT DESIGN<\/strong> (Stands T116\/U121)<\/li>\n<li><strong>SHLOBO DESIGNS<\/strong> (Stands T116\/U121)<\/li>\n<li><strong>TUSKA LEATHER CAPE TOWN<\/strong> (Stands T116\/U121)<\/li>\n<li><strong>WILD RHINO SA<\/strong> (Stands T116\/U121)<\/li>\n<\/ul>\n<p>These South African brands share a collective space on stands T116\/U121, offering a complete immersion in their universe.<\/p>\n<h3><img decoding=\"async\" class=\"aligncenter size-full wp-image-10586\" src=\"https:\/\/africafashiontour.com\/wp-content\/uploads\/2025\/08\/1-2-1.png\" alt=\"Aaboux, one of the Nigerian brands present at Who's Next\" width=\"819\" height=\"1024\" srcset=\"https:\/\/africafashiontour.com\/wp-content\/uploads\/2025\/08\/1-2-1.png 819w, https:\/\/africafashiontour.com\/wp-content\/uploads\/2025\/08\/1-2-1-480x600.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 819px, 100vw\" \/><\/h3>\n<h3>Nigeria&#8217;s creative representatives<\/h3>\n<p>Nigeria, the continent&#8217;s creative powerhouse, brings its unique energy to Who&#8217;s Next. Brands renowned for their originality and avant-garde vision will be present. <\/p>\n<ul>\n<li><strong>COLLECTIVE ROOTS BY LHAUDE AFRICA<\/strong> (Stand Q25)<\/li>\n<li><strong>URBANFIT AFRICA<\/strong> (Stand Q25)<\/li>\n<li><strong>HERTUNBA<\/strong> (Stand Q25)<\/li>\n<li><strong>AABOUX<\/strong> (Stand E119)<\/li>\n<li><strong>REFAINI<\/strong> (Stand T106)<\/li>\n<\/ul>\n<p>ROOTS COLLECTIVES BY LHAUDE AFRICA, URBANFIT AFRICA and HERTUNBA share stand Q25, underlining the collaboration and synergy within Nigerian fashion.<\/p>\n<h3>An Egyptian brand<\/h3>\n<p>Egypt, the crossroads of civilizations, will also be showcasing its creativity with a brand that promises to bring a touch of elegance and refinement.<\/p>\n<ul>\n<li><strong>SALAMTEX LACE<\/strong> (Stand K118)<\/li>\n<\/ul>\n<h3>An opportunity not to be missed<\/h3>\n<p>The presence of 38 African brands at Who&#8217;s Next is a testament to the dynamism and growing influence of fashion from the continent. It&#8217;s an invitation to explore diverse aesthetics, revisited ancestral know-how and strong commitments to sustainability and social impact. For visitors to the show, it&#8217;s an opportunity to discover the talents shaping the future of global fashion. Don&#8217;t miss this immersion into the heart of African creativity!   <\/p>\n<hr>\n<ul>\n<li><a href=\"https:\/\/africafashiontour.com\/en\/roots-african-crafts-in-the-spotlight-at-whos-next-paris\/\">Roots: African crafts in the spotlight at Who&#8217;s Next Paris<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover African fashion at Who&#8217;s Next. This autumn&#8217;s not-to-be-missed trade show offers a great opportunity to discover brands from Morocco, South Africa, Nigeria and Egypt.   <\/p>\n","protected":false},"author":2,"featured_media":10583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[147],"tags":[],"class_list":["post-10591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode-en"],"_links":{"self":[{"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/posts\/10591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/comments?post=10591"}],"version-history":[{"count":2,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/posts\/10591\/revisions"}],"predecessor-version":[{"id":10684,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/posts\/10591\/revisions\/10684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/media\/10583"}],"wp:attachment":[{"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/media?parent=10591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/categories?post=10591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/tags?post=10591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}