{"id":12803,"date":"2026-04-29T22:21:00","date_gmt":"2026-04-29T20:21:00","guid":{"rendered":"https:\/\/africafashiontour.com\/nono-mayimdombe-co-founder-of-influence-agency-manosa\/"},"modified":"2026-04-30T10:29:12","modified_gmt":"2026-04-30T08:29:12","slug":"nono-mayimdombe-co-founder-of-influence-agency-manosa","status":"publish","type":"post","link":"https:\/\/africafashiontour.com\/en\/nono-mayimdombe-co-founder-of-influence-agency-manosa\/","title":{"rendered":"Nono Mayindomb\u00e9, co-founder of influence agency Manosa"},"content":{"rendered":"<hr>\n<p><iframe id=\"ausha-Gjyo\" style=\"border: none; width: 100%; height: 220px;\" src=\"https:\/\/player.ausha.co\/?showId=qxYJmIJ4O3gr&amp;color=%23000000&amp;multishow=false&amp;playlist=false&amp;dark=false&amp;t=0&amp;podcastId=OdAa4tw2J1Aj&amp;v=3&amp;playerId=ausha-Gjyo\" name=\"Ausha Podcast Player\" height=\"220\" frameborder=\"0\"><\/iframe><script src=\"https:\/\/player.ausha.co\/ausha-player.js\"><\/script><\/p>\n<hr>\n<h2>From legal rigor to creative agility<\/h2>\n<p>Nothing initially predestined Nono Mayindomb\u00e9 for the world of influence. With a rigorous background in private business law, complemented by a degree in international relations and a master&#8217;s in international commerce, he spent over a decade as a consultant and project manager for giants such as AXA, BNP Paribas and Soci\u00e9t\u00e9 G\u00e9n\u00e9rale. <\/p>\n<p>And yet, beneath the financial executive&#8217;s suit, the heart of a serial entrepreneur was already beating. From the creation of a premium eyewear brand to the founding of a Poulet Mayo catering service, Nono has always cultivated this dual identity. <\/p>\n<blockquote><p>&#8220;During the day, I&#8217;d wear a suit to the office with my colleagues, and in the evening, I&#8217;d put on my jogging suit and hit the highways of the Paris region to deliver food. My only safety net was my main job.&#8221;<\/p><\/blockquote>\n<h2><img decoding=\"async\" class=\"aligncenter size-full wp-image-12789\" src=\"https:\/\/africafashiontour.com\/wp-content\/uploads\/2026\/04\/2-2.jpg\" alt=\"St\u00e9phane Sacr\u00e9, Agence Manosa\" width=\"819\" height=\"1024\" srcset=\"https:\/\/africafashiontour.com\/wp-content\/uploads\/2026\/04\/2-2.jpg 819w, https:\/\/africafashiontour.com\/wp-content\/uploads\/2026\/04\/2-2-480x600.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 819px, 100vw\" \/><\/h2>\n<h2>The genesis of Manosa<\/h2>\n<p>The idea for Manosa arose from a simple but powerful observation: the story of Africa is too often told by those who don&#8217;t live it. The turning point came with the African Cup of Nations (CAN) 2024 in C\u00f4te d&#8217;Ivoire. By taking a dozen content creators to experience the event from the inside, Nono and his associates realized the striking power of these &#8220;new media&#8221;.  <\/p>\n<p>The explosion of audiences and the massive involvement of communities have validated the concept: modern, creative and ambitious Africa must be told by its own children, whether from the continent or the diaspora.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12797\" src=\"https:\/\/africafashiontour.com\/wp-content\/uploads\/2026\/04\/3-2.jpg\" alt=\"CAN 2026 Chefchaouen Visit - Kamerlife, Randy Guin\u00e9, Pierre Nahum, Africa Tyou\" width=\"819\" height=\"1024\" srcset=\"https:\/\/africafashiontour.com\/wp-content\/uploads\/2026\/04\/3-2.jpg 819w, https:\/\/africafashiontour.com\/wp-content\/uploads\/2026\/04\/3-2-480x600.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 819px, 100vw\" \/><\/p>\n<h2>Nation Branding<\/h2>\n<p>At the heart of Manosa&#8217;s business is <strong>Nation Branding<\/strong>. This concept, closely linked to &#8220;Soft Power&#8221;, involves promoting a country&#8217;s identity, culture and opportunities to attract tourists and investors. <\/p>\n<p>Like the &#8220;American Dream&#8221; or the Korean cultural surge, Manosa works with governments and institutions, such as Benin with its <em>Explore Benin <\/em>country brand <em>, <\/em>to amplify their messages. The agency uses content creators as trusted channels to break down prejudices and showcase the richness of Africa&#8217;s infrastructure, gastronomy and landscapes. <\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12793\" src=\"https:\/\/africafashiontour.com\/wp-content\/uploads\/2026\/04\/4-1.jpg\" alt=\"Benin Porto Novo 2024 - Girlaroundafrica, Salamata Kont\u00e9, Madam Foodies, Oc\u00e9ane Mnta, Aziliz-Zara, Sokass\" width=\"819\" height=\"1024\" srcset=\"https:\/\/africafashiontour.com\/wp-content\/uploads\/2026\/04\/4-1.jpg 819w, https:\/\/africafashiontour.com\/wp-content\/uploads\/2026\/04\/4-1-480x600.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 819px, 100vw\" \/><\/p>\n<h2>An ethical and human vision of influence<\/h2>\n<p>For Nono Mayindomb\u00e9, influence isn&#8217;t just about numbers. The selection of talent at Manosa is based on precise criteria: a positive vibe, a genuine love of the continent and the ability to immerse oneself in local realities without prejudice. <\/p>\n<p>The agency strives to create synergies. When a lifestyle designer collaborates with a culinary expert, the snowball effect benefits the entire community and, by extension, the territory in question. <\/p>\n<h2>Entrepreneurship, a marathon of resilience<\/h2>\n<p>Drawing on his past experiences, Nono delivers a lucid message to future entrepreneurs. He reminds us that it often takes three to four years for a business to become truly viable, and stresses the importance of association in managing the &#8220;mental load&#8221;. <\/p>\n<p>For him, every initiative, even those put on hold, is a building brick. It&#8217;s this resilience that enables him today to run Manosa and its sister production company, <strong>Asonam<\/strong>, with a clear ambition: to make African cultural storytelling a global standard of excellence. <\/p>\n<hr>\n<p>Read also<\/p>\n<ul>\n<li><a href=\"https:\/\/africafashiontour.com\/en\/linda-dempah-co-founder-of-adeba-laboratories\/\">Linda Dempah, co-founder of Adeba Laboratories<\/a><\/li>\n<li><a href=\"https:\/\/africafashiontour.com\/en\/africa-fashion-the-exhibition-that-redefines-the-global-scene\/\">Africa Fashion, the exhibition that redefines the global scene<\/a><\/li>\n<li><a href=\"https:\/\/africafashiontour.com\/en\/blessing-ebere-achu-founder-of-360-creative-hub\/\">Blessing Ebere Achu, founder of 360 Creative Hub<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nono Mayindomb\u00e9, co-founder of Manosa and Asonam, is an expert in influence strategy and cultural storytelling. His agency currently manages some twenty creators representing over 32 million subscribers worldwide. <\/p>\n","protected":false},"author":2,"featured_media":12786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[135,140],"tags":[],"class_list":["post-12803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-news","category-podcast-en"],"_links":{"self":[{"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/posts\/12803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/comments?post=12803"}],"version-history":[{"count":2,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/posts\/12803\/revisions"}],"predecessor-version":[{"id":12810,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/posts\/12803\/revisions\/12810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/media\/12786"}],"wp:attachment":[{"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/media?parent=12803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/categories?post=12803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/tags?post=12803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}