{"id":8220,"date":"2024-12-19T22:04:56","date_gmt":"2024-12-19T21:04:56","guid":{"rendered":"https:\/\/africafashiontour.com\/the-scent-of-africa-brand-makes-its-debut-in-paris\/"},"modified":"2025-02-11T12:23:15","modified_gmt":"2025-02-11T11:23:15","slug":"the-scent-of-africa-brand-makes-its-debut-in-paris","status":"publish","type":"post","link":"https:\/\/africafashiontour.com\/en\/the-scent-of-africa-brand-makes-its-debut-in-paris\/","title":{"rendered":"The Scent of Africa brand makes its debut in Paris"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>L\u2019histoire d\u2019une marque de parfums d\u2019exception\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Scent of Africa veut devenir la r\u00e9f\u00e9rence du parfum de luxe &#8220;made in Africa&#8221; et se donne les moyens de ses ambitions<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Chacun des 8 parfums de la premi\u00e8re collection &#8220;Eternal Legends\u201d a \u00e9t\u00e9 r\u00e9alis\u00e9 par des parfumeurs de renomm\u00e9e internationale:\u00a0<\/span><\/p>\n<ul>\n<li><b>Rakh, <\/b><span style=\"font-weight: 400;\">un parfum bois\u00e9 \u00e9pic\u00e9 cr\u00e9\u00e9 par Olivier Pescheux<\/span><\/li>\n<li aria-level=\"1\"><b>Nef\u00e9e, <\/b><span style=\"font-weight: 400;\">un parfum floral cr\u00e9\u00e9 par Delphine Lebeau<\/span><\/li>\n<li aria-level=\"1\"><b>Hag\u00e9<\/b><span style=\"font-weight: 400;\">, un parfum ambr\u00e9 cuir\u00e9 cr\u00e9\u00e9 par Jordi Fernandez<\/span><\/li>\n<li aria-level=\"1\"><b>La\u00efka<\/b><span style=\"font-weight: 400;\">, un parfum floral fruit\u00e9 cr\u00e9\u00e9 par Nathalie Cetto<\/span><\/li>\n<li aria-level=\"1\"><b>B\u00e9zi, <\/b><span style=\"font-weight: 400;\">un parfum bois\u00e9 marin co-cr\u00e9\u00e9 par Olivier Pescheux &amp; Jacques Huclier<\/span><\/li>\n<li aria-level=\"1\"><b>Bellua<\/b><span style=\"font-weight: 400;\">, un parfum floral fruit\u00e9 aquatique co-cr\u00e9\u00e9 par Delphine Lebeau &amp; Nelly Hachem-Ruiz<\/span><\/li>\n<li aria-level=\"1\"><b>Fik<\/b><span style=\"font-weight: 400;\">, un parfum bois\u00e9 ambr\u00e9 cr\u00e9\u00e9 par Nelly Hachem-Ruiz<\/span><\/li>\n<li aria-level=\"1\"><b>Gleti<\/b><span style=\"font-weight: 400;\">, un parfum floral fruit\u00e9 cr\u00e9\u00e9 par Julien Rasquinet<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C&#8217;est Kurt Merki Jr, un architecte suisse ghan\u00e9en talentueux qui a r\u00e9alis\u00e9 le flacon. Il a su int\u00e9grer avec subtilit\u00e9 la repr\u00e9sentation de l\u2019Afrique dans son design. Cet \u00e9l\u00e9ment diff\u00e9renciant est cher au fondateur de la marque, Tanal Ghandour<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> Vue d\u2019en haut, on reconnait la carte d\u2019Afrique sur le capot, le corps du flacon quant \u00e0 lui \u00e9voque le globe terrestre. Ce design avant-gardiste offre une symbolique po\u00e9tique d\u2019une Afrique projet\u00e9e vers le futur.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4715\" src=\"https:\/\/africafashiontour.com\/wp-content\/uploads\/2024\/12\/img_7969.webp\" alt=\"scent of africa - B\u00e9zi &amp; Bellua\" width=\"600\" height=\"750\" \/><\/p>\n<h3><b>L\u2019histoire de parfums made in Africa\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Les parfums Scent of Africa mettent a\u0300 l\u2019honneur les ressources pre\u0301cieuses cultive\u0301es et transforme\u0301es en huile essentielle ou en absolu en Afrique. Du nord au sud, d\u2019est en ouest, des ingr\u00e9dients natifs ont e\u0301te\u0301 re\u0301colte\u0301s pour donner aux parfums un supple\u0301ment d\u2019a\u0302me africaine.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maroc :<\/b><span style=\"font-weight: 400;\"> C\u00e8dre de l&#8217;Atlas, armoise, fleur d&#8217;oranger<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nigeria :<\/b><span style=\"font-weight: 400;\"> Gingembre<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Afrique du Sud :<\/b><span style=\"font-weight: 400;\"> Buchu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Madagascar :<\/b><span style=\"font-weight: 400;\"> Vanille, gingembre, clou de girofle, poivre noir<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Somalie :<\/b><span style=\"font-weight: 400;\"> Encens\/Olibanum<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00c9thiopie :<\/b><span style=\"font-weight: 400;\"> Myrrhe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00c9gypte :<\/b><span style=\"font-weight: 400;\"> Fleur de Cassie, g\u00e9ranium, jasmin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tunisie :<\/b><span style=\"font-weight: 400;\"> Fleur d&#8217;oranger, romarin, myrte<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ces parfums sont une v\u00e9ritable invitation au voyage. Chaque mati\u00e8re utilis\u00e9e dont certaines remontent aux origines de la parfumerie transporte des essences d\u2019Afrique, comme de v\u00e9ritables souvenirs.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4714\" src=\"https:\/\/africafashiontour.com\/wp-content\/uploads\/2024\/12\/img_7966.webp\" alt=\"scent of africa - Hag\u00e9 &amp; La\u00cfka\" width=\"600\" height=\"750\" \/><\/p>\n<h3><b>Scent of Africa s\u2019implante \u00e0 Paris\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">L\u2019aventure Scent of Africa a d\u00e9marr\u00e9 au Ghana en 2016 et s\u2019exporte aujourd&#8217;hui \u00e0 travers le monde. L&#8217;entreprise enregistre rapidement des records de vente dans les boutiques de l\u2019a\u00e9roport d\u2019Accra. Elle est aussi propos\u00e9e en duty free dans les avions de la compagnie Ethiopian Airlines. Distribu\u00e9e dans de nombreux <\/span><a href=\"https:\/\/www.scentofafrica.com\/storelocator\"><span style=\"font-weight: 400;\">points de vente en Afrique<\/span><\/a><span style=\"font-weight: 400;\">, la marque a d\u00e9velopp\u00e9 des partenariats avec des revendeurs aux Etats-Unis, au Royaume-Uni et dans les Cara\u00efbes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour la premi\u00e8re fois depuis sa cr\u00e9ation, la marque est disponible \u00e0 Paris. C\u2019est pr\u00e8s de la Place des Victoires au sein de la boutique Flying Solo que vous pourrez d\u00e9couvrir Scent of Africa. L\u2019int\u00e9gralit\u00e9 de la collection vient rejoindre la s\u00e9lection exigeante de ce concept store d\u2019avant-garde reconnu pour proposer le meilleur de la jeune cr\u00e9ation ind\u00e9pendante. <\/span><b>Flying Solo Paris est situ\u00e9 au 43 bis rue \u00c9tienne Marcel, 75002 Paris<\/b><span style=\"font-weight: 400;\"> et les parfums sont \u00e9galement disponibles sur <\/span><a href=\"https:\/\/flyingsolo.nyc\/fr\/designer\/scent-of-africa\/\"><span style=\"font-weight: 400;\">le site en ligne<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Les parfums sont propos\u00e9s au format 50ML au prix de 86\u20ac<\/span><\/i><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4713\" src=\"https:\/\/africafashiontour.com\/wp-content\/uploads\/2024\/12\/img_7964.webp\" alt=\"scent of africa - Rakh &amp; Nefee\" width=\"600\" height=\"750\" \/><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">A lire aussi\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/africafashiontour.com\/tanal-ghandour-fondateur-de-la-marque-de-parfum-scent-of-africa\/\">Tanal Ghandour, fondateur de la marque de parfum Scent of Africa<\/a><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scent of Africa is a newcomer to the beauty sector. Following its deployment in Africa, the brand is now looking to take its place on the international stage. With its unique, authentic approach, Scent of Africa is the perfume brand that is redefining beauty codes.  <\/p>\n","protected":false},"author":17,"featured_media":8227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[155],"tags":[],"class_list":["post-8220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"_links":{"self":[{"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/posts\/8220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/comments?post=8220"}],"version-history":[{"count":0,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/posts\/8220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/media\/8227"}],"wp:attachment":[{"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/media?parent=8220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/categories?post=8220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/africafashiontour.com\/en\/wp-json\/wp\/v2\/tags?post=8220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}