Podcast

Soft power, or influence through culture, is at the heart of Marien Ngombé’s efforts to develop Africa’s cultural and creative industries. Through his writings and initiatives such as the Ateliers Citoyens du Congo and Soft Power Days, he promotes African heritage and encourages investment in culture.

The arrival of Adopt Parfums in Côte d’Ivoire marked a turning point in the local perfumery landscape. Thanks to a tailor-made offer and a targeted marketing strategy, the brand quickly won the hearts of Ivorian consumers.

Pok Pok is the perfect example of a brand that combines tradition and modernity, luxury and ethics. By promoting Malagasy raffia, Andrianina Randriamifidimanana offers us a new vision of African fashion, one that celebrates craftsmanship, culture and nature.

Through her art, Diarra Niane perpetuates a cultural heritage while reinventing it. By drawing on her African roots and blending them with Western influences, she creates a unique visual language that speaks to all generations. Her work is a bridge between cultures, a testament to the richness and diversity of African heritage.

Violaine Beh Sagna embodies a new generation of African designers. By combining tradition and modernity, she is helping to change perceptions of African design. Her background and commitment make her a role model for all those who wish to reconcile passion, ethics and professional success.

A pioneer of Malian fashion Ibrahim Guindo, better known as Akim Soul, is a leading figure in Malian fashion and the driving force behind the Bamako Fashion and Design Forum. For over a decade, this passionate entrepreneur has worked tirelessly to promote the...