Business

Valéry Martin, insights expert, gives us an uncompromising analysis of the emergence of a lifestyle economy where fashion and culture are becoming the real drivers of profitability for retail players in Africa.

Long seen as a mere vector of entertainment, Africa’s creative economy is now emerging as a major industrial driver. According to the “Africa Creator Economy Report 2.0 2026”, the shift from influence to entrepreneurship is shaping a new economic sovereignty.

Forget dated narratives: the I Show Speed tour revealed a modern, hyper-connected Africa live. More than a streaming record, “Speed Does Africa” asserts a new cultural power driven by youth, breaking through traditional media filters.

Discover how Ghana, Benin and Guinea are attracting the African-American diaspora. Between “Year of Return”, nationality by recognition and Hollywood ambassadors, West Africa is reinventing roots tourism.

Maison de l’Afrique invites you to its most prestigious event of the year. On Friday, December 5, 2025, the Salons de l’Hôtel des Arts et Métiers in Paris will host the annual Gala Dinner, on the theme of “Africa’s Builders, Yesterday, Today and Tomorrow”.

The African fashion industry is a fast-growing economic powerhouse valued at over $31 billion. Lagos Fashion Week (LFW), under the direction of Omoyemi Akerele, has established itself as the B2B benchmark on the continent.