The African entrepreneurial landscape is undergoing unprecedented change, with the emergence of innovative concepts and the ambition to grow on a continental scale. Against this backdrop, the franchise is positioned as a powerful lever, offering a structured path for business expansion. A new initiative, “Training franchisors in French-speaking Africa”, proposed by the teams at Afrique Franchiseaims to equip network creators and developers to capitalize on this model.
A tailor-made program for African entrepreneurs
Designed specifically for French-speaking Africa, this training course is aimed at franchisors and master franchisees (existing or planned), as well as their teams and local consultants. The aim is to provide them with the tools they need to create and develop a robust and sustainable franchise network. Recognizing the unique challenges of the continent, the program has been designed to be accessible and flexible, based on a series of two-hour webinars.
International experts to help you succeed
The training program is distinguished by its use of international franchise experts, guaranteeing high-quality content. The program covers all aspects essential to success:
- The franchise concept: Define a duplicable concept adapted to the African market.
- Strategy: Draw up a solid business and development plan, with particular attention to finance and management.
- Legal : Master the basics of franchise law to secure the network.
- Recruitment: Identify, attract and select ideal franchisees.
- Network management: Managing the network and ensuring profitability.
A flexible model
To reduce costs without compromising quality, training is delivered via webinars. These sessions can be accessed via replay, enabling participants to follow the program at their own pace. This approach also enables local players – such as consulting firms, lawyers and chambers of commerce – to integrate these webinars into hybrid training courses, combining distance learning and face-to-face sessions for maximum impact.
In addition to the training cycle, coaching, consulting and recruitment support options are offered, strengthening the franchise ecosystem on the continent. This initiative is part of a wider vision to professionalize and structure a booming sector, where many brands, particularly in the fashion sector, are looking to expand.
This training represents a valuable opportunity for African entrepreneurs eager to transform their vision into large-scale success. It’s a further step towards the formalization of the continent’s creative industries, and a strong sign of the growing maturity of the African entrepreneurial ecosystem.
For more information
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