38 African brands to discover at Who’s Next
A showcase for the continent’s creativity
The Who’s Next show in Paris has established itself as an essential meeting place for fashion professionals. This year’s event will feature a strong African presence, with no fewer than 38 brands from the continent. It’s a unique opportunity to discover the richness, innovation and know-how of African designers, who are redefining the codes of global style. Africa Fashion Tour guides you through this exceptional selection.
African fashion in the spotlight at who’s next
African fashion is enjoying unprecedented growth on the international scene. The continent’s designers bring a fresh, bold vision deeply rooted in rich cultural heritages. Their participation at Who’s Next is testament to this growing recognition, and provides a crucial platform for “Made in Africa”. The show is an opportunity for buyers, agents and media to connect directly with these talents and explore collections that combine tradition and modernity.
Moroccan brands
Morocco, with its centuries-old craft tradition and creative dynamism, will be strongly represented. Expect a palette of styles ranging from sophisticated ready-to-wear to refined accessories and beauty products inspired by the terroir.
- SUMMER FOREVER (Stand G61)
- VIRGINIE DARLING (Stand F71)
- MAAYAZ (Stand M78)
- BOTANIKA MARRAKECH (Stand BEAUTE 14)
- INTERLINGE (Stand S119)
- MAISON YOUME (Stand N21)
- DOUM (Stand G69)
- DJEBELI (Stand F91)
- AMAL LINKS (Stand I105)
- CONTRE-ALLEE (Stand C99)
- THE ARTISAN KORNER (Stand D111)
- NORYA AYRON (Stand G26)
- YZA (Stand E116)
- LRNCE (Stand J65)
- MOROCCO NOW (Stand I99)
- CHABI CHIC (Stand H89)
- NADIA CHELLAQUI (Stand F80)
- YAZINE COSMETICS (Stand BEAUTE 01)
- ALTIERI (Stand U21)
- KASBAH ART TRESOR (Stand U127)
- DAYLIGHT (Stand Y37)
South Africa’s creativity
South Africa stands out for its bold approach to design and its commitment to sustainable practices. Several talented brands will be presenting their collections, often characterized by innovative creations and a strong cultural identity.
- BILI BEADWEAR (Stands T116/U121)
- NGUNI SHADES SA (Stands T116/U121)
- GROUNDCOVER LEATHER COMPANY (Booths T116/U121)
- LYNNÉ NINA SEDUMEDI (Stands T116/U121)
- PETITE FRENCH AND CO (Stands T116/U121)
- PURPLE POT DESIGN (Stands T116/U121)
- SHLOBO DESIGNS (Stands T116/U121)
- TUSKA LEATHER CAPE TOWN (Stands T116/U121)
- WILD RHINO SA (Stands T116/U121)
These South African brands share a collective space on stands T116/U121, offering a complete immersion in their universe.
Nigeria’s creative representatives
Nigeria, the continent’s creative powerhouse, brings its unique energy to Who’s Next. Brands renowned for their originality and avant-garde vision will be present.
- COLLECTIVE ROOTS BY LHAUDE AFRICA (Stand Q25)
- URBANFIT AFRICA (Stand Q25)
- HERTUNBA (Stand Q25)
- AABOUX (Stand E119)
- REFAINI (Stand T106)
ROOTS COLLECTIVES BY LHAUDE AFRICA, URBANFIT AFRICA and HERTUNBA share stand Q25, underlining the collaboration and synergy within Nigerian fashion.
An Egyptian brand
Egypt, the crossroads of civilizations, will also be showcasing its creativity with a brand that promises to bring a touch of elegance and refinement.
- SALAMTEX LACE (Stand K118)
An opportunity not to be missed
The presence of 38 African brands at Who’s Next is a testament to the dynamism and growing influence of fashion from the continent. It’s an invitation to explore diverse aesthetics, revisited ancestral know-how and strong commitments to sustainability and social impact. For visitors to the show, it’s an opportunity to discover the talents shaping the future of global fashion. Don’t miss this immersion into the heart of African creativity!
