African fashion in the media
Portrait of journalist Dalo Dramé
Dalo Dramé is a journalist specializing in the women’s press, with expertise in lifestyle, culture and psychology, but above all in fashion and beauty. Her atypical background led her to follow her passion after a career in banking. Since her teens, Dalo has always been fascinated by literature, art, culture and fashion. At the age of 16, she decided to pursue a career in journalism. But she had to put her dreams on hold and work in finance. However, the confinement of 2020 was a turning point in her life. It was then that she decided to return to her studies in women’s and fashion journalism. She joined the editorial team at Grazia as soon as she finished her studies.
A Fashion Journalist’s Daily Life
Working as a journalist for Dalo means constantly monitoring and researching the latest trends in beauty, fashion and culture. This quest for information involves social networks, press releases and current events. Her aim is to offer her readers fresh, relevant content.
Dalo enriched her career by working with various media, including Grazia, Biba and Oh My Mag, where she honed her skills and understanding of the market.
In the fashion industry, media presence is crucial to boosting the credibility and visibility of brands. Dalo recommends that designers highlight the specificity of their products to attract the attention of journalists and readers. The media all have their own identity, known as the editorial line, which journalists must follow. The brands featured are chosen according to this editorial line. In her opinion, creators seeking visibility in the media should take this editorial line into account before submitting their media kit. She also recommends working with both media and influencers. The press can present the product, describing all its features, while the influencer can put the product into action.
African Fashion: Daring and Creative
For Dalo, African fashion embodies audacity, creativity and self-expression. She sees this universe as an opportunity for the diaspora to connect with its roots and break established codes. But she is aware that few people know about African brands in the mainstream media, because they are not represented. Whenever she has the opportunity, she includes African fashion designers in her articles, to contribute to a better representation of the continent’s creativity in 54 countries.
Read also
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