Afroflavour is an ambitious pan-African organization dedicated to promoting African gastronomy worldwide. Against a backdrop of unprecedented growth in Africa’s cultural and creative industries, Afroflavour is backed by Lucky Idike, an investor and financial expert. The initiative is a key player in promoting the diversity and richness of African cuisine.
Afroflavour: a vision and a mission
Afroflavour has a clear vision: to make African cuisine a $10 billion market in North America, Europe and the UK by 2035. To achieve this ambitious goal, the organization is deploying a multidimensional approach that encompasses:
- Events: Afroflavour organizes a variety of events such as conferences, festivals, “AfroVibes” and culinary competitions. These events are designed to reach both entrepreneurs in the African food sector and a wider multicultural audience.
- The Plea: The organization believes in collaboration and has set up the “African Cuisine Agreements”. These agreements call on multinationals operating in Africa to commit to including African cuisine in the events they organize around the world.
- Trade: Afroflavour facilitates trade by connecting African micro, small and medium-sized enterprises (MSMEs) with markets on other continents through its “African Export Pavilion” platform.
- Media: The organization uses the power of the media to create an engaged community around African cuisine and other cultural elements such as fashion, art and more.
Afroflavour’s actions
Afroflavour is taking concrete action to achieve its objectives:
- Events :
- Afro Food Festivals: Flagship events to celebrate African cuisine.
- Afro Food Business Conferences: For entrepreneurs in the African food sector.
- African Cuisine Awards: Rewards for those involved in African gastronomy.
- Advocacy:
- Mobilizing global visibility for African cuisine.
- Promotion of African Cuisine Agreements.
- National initiatives and gastrodiplomacy.
- Media :
- Use of social and electronic media tools to engage and enthuse the community.
- “Flavours of Africa: an African cooking show.
- Trade :
- Catalyze food trade between Africa and the rest of the world.
- Connect SMEs in the African food sector with global buyers via the “African Export Pavilion” platform.
“A Taste of Africa”: An exclusive event
Afroflavour also organizes exclusive events such as “A Taste of Africa”. This is a cocktail/networking event designed to showcase the rich flavors and diversity of African cuisine to world leaders, diplomats and business executives.
The “A Taste of Africa” event will take place on the sidelines of the World Bank Spring Meetings in Washington D.C. on April 23, 2025. It will feature African cuisine prepared by top African chefs, as well as an electrifying display of fashion, art and music.
The Impact of Afroflavour
Afroflavour is already making a significant impact:
- Increased the visibility of African cuisine to a non-African audience, both online and offline.
- Intensified discussions around African cuisine and its potential for global growth.
- Increased sales of food products in the establishments of vendors participating in the events.
- Has added exciting social events that promote the trade of African cultural products (food, fashion, art, etc.) to the social calendar of several cities.
- Disseminated essential knowledge to African entrepreneurs in the food sector.
- Works to strengthen unity and cohesion between African companies.
- Initiated commercial relations between MSMEs in Africa and buyers in the United States and the United Kingdom.
- Promotes unity between African communities.
- Promoting Afrobeats by giving artists a platform to showcase their talent.
Afroflavour is a dynamic and committed organization that plays an essential role in promoting African gastronomy. Its multidimensional approach and concrete impact make it a key player in promoting the richness and diversity of African culture worldwide.
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