The career of a journalist committed to promoting African fashion
Alexis Joseph Essouth is an ambitious journalist dedicated to promoting African fashion. He has been passionate about fashion since his early childhood. His mother is the central figure in his love of creativity. She shaped his taste for original cuts and fabrics. He is particularly fond of linen and wax. He wears both sober outfits and more colorful pieces.
In his youth, he followed an eclectic educational path. After passing his baccalauréat in literature, he obtained a master’s degree in political science at the University of Yaoundé in Cameroon. He then entered a business school in Paris and obtained a second master’s degree in digital marketing and brand strategy.
During his studies, Alexis Joseph took part in two internships that marked his career. First, he worked for the Bond’inNov start-up incubator, which specializes in supporting entrepreneurs wishing to develop initiatives in Africa.
African fashion in Paris Match
He then worked as a community manager for Paris Match. After these experiences, it was a natural progression for him to become a journalist working in the culture and media sections. His desire to put the spotlight on African fashion and designers led to a decisive turning point in his career. At Paris Match, he noticed the absence of subjects dedicated to African fashion. He decided to take matters into his own hands and proposed an article highlighting emerging African fashion talents in Paris, including Imane Ayissi, Peulh Vagabond and Goya.
The enthusiasm generated by this article, both on the part of the magazine and the brands, encouraged him to continue his exploration of African fashion. He continues to write on a wide range of subjects, from fashion and art to gastronomy and music. His interviews with personalities such as Salatiel, the Cameroonian musician who has collaborated with Beyoncé, and Serge Ngasa, the Cameroonian chocolatier, illustrate his commitment to bringing out the best in African talent.
Ambassador of African fashion
Among his most notable and talked-about articles, Alexis Joseph had the opportunity to interview Thebe Magugu, winner of the 2019 LVMH Prize, marking his contribution to the promotion of African creativity. Alexis Joseph Essouth is much more than an African fashion journalist; he is a passionate advocate of diversity and African talent, ready to open new doors for tomorrow’s designers.
Today, Alexis-Joseph is growth coordinator for Tap Tap Send, a money transfer platform. He is also a founding member of MBOA, the first business and socio-cultural salon for the Cameroonian diaspora in Europe. And he helps African brands establish themselves in France. In this interview, we look back at his vocation as a committed journalist.
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