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The African loincloth is not just a fabric, it’s a living heritage that continues to evolve. It represents the diversity, creativity and rich heritage of the African continent. By wearing loincloths, we actively participate in the preservation and celebration of a profound and multifaceted culture.

Benin is Africa’s second-largest cotton producer, just behind Mali. In the 2022/23 season, the country produced over 580,000 metric tons of cotton, according to official figures.

In the landscape of African fashion and creativity, Emmanuel Ekuban is establishing himself as one of the key figures of the new generation of designers and innovators. Founder of Debonair Afrik, a digital platform dedicated to promoting African talent, Emmanuel...

2024 marks a turning point in the representation of African fashion in Paris. Africa Fashion Tour brings you a list of Fashion Weeks and events not to be missed at the end of the year.

African Fashion Week Paris is dedicated to showcasing, educating and empowering African fashion to a global audience. The initiative aims to foster cultural exchange and support the growth of African designers. The event aims to highlight the community’s impact across continents.

The economic impact of the second-hand market For several decades, the clothing trade in East Africa has become firmly established, playing a vital role in the local economy. Faced with this flourishing industry, the challenges of abandoning these second-hand clothes...