Adopt Parfum stands out for its unique concept: multi-parfum.
Anaïs Armougon, Marketing and Communications Manager for Adopt Parfums in Côte d’Ivoire, explains the world of beauty in Côte d’Ivoire. After arriving in Abidjan a year ago, she set up the strategy for the French brand. And she explains how the Adopt Parfums concept is adapted to the specificities of the local market. In record time, the perfumer has succeeded in winning over Ivorian customers who are always on the lookout for novelty and personalization.
An Ivorian market hungry for novelties
Abidjan, a bustling city where trends evolve at a rapid pace, offers an ideal playground for a brand like Adopt Parfums. Ivorians pay particular attention to their appearance. They appreciate quality beauty products and are open to novelties. Their pronounced taste for fashion and trends translates into a desire to regularly renew their fragrances.
In a world dominated by luxury brands and 50 ml and 100 ml formats, Adopt Parfums is an outsider. Unlike traditional brands that encourage loyalty to a single fragrance, Adopt Parfums offers a more playful, personalized approach. Thanks to a vast range of scents, customers can create their own blends and compose their ideal perfume. The concept is to offer a new way of perfuming oneself according to mood and occasion. This innovative approach has quickly won over Ivorians, who appreciate the opportunity to vary their pleasures and stand out from the crowd.
Personalized support in both Adopt Parfums boutiques in Abidjan
To adapt to the Ivorian market, Adopt Parfums had to show great agility. The teams selected fragrances with more intense, woody notes. But they also had to preserve the brand’s identity. Indeed, most of the 150 existing fragrances are available in Abidjan, as in all the brand’s boutiques in France. For the Ivory Coast, the offer has been adapted according to the seasons and local events, to better target the consumer. The first two outlets are located in Playce Marcory and Playce Palmeraie, two attractive districts of the capital.
The success of Adopt Parfums in Côte d’Ivoire is also based on the quality of the welcome in the boutique. Teams have been trained to accompany customers as they discover the different fragrances and help them find their ideal scent. The layering concept, which consists of superimposing different notes to create a unique fragrance, is particularly popular with Ivorians.
Encouraging results
Since its launch, Adopt Parfums has met with dazzling success in Côte d’Ivoire. The stores attract a loyal clientele in search of new products. The multi-parfume concept has won over a wide audience, especially young and active women. Sales are growing steadily, demonstrating the potential of the Ivorian perfume market.
A promising future for Adopt parfums in Côte d’Ivoire
Building on this initial success, Adopt Parfums plans to continue its development in Côte d’Ivoire. New stores are due to open in the next few years, giving Ivorians ever easier access to their favorite brand.
Adopt Parfums’ presence in Côte d’Ivoire has been a real success. Thanks to an offer adapted to the specificities of the market and an effective marketing strategy, the brand has won over Ivorian consumers. The multi-fragrance concept, combined with personalized in-store support, has enabled Adopt to stand out from the competition and become a benchmark in perfumery.
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