Elna Edimo, founder of Nu Voice creative agency

by | 12 April 2025 | Podcast

How is artificial intelligence transforming visual content creation? The journey of communications expert Elna Edimo and her agency's innovative services for fashion and beauty brands
Elna Edimo, fondatrice de l'agence créative Nu Voices


Elna Edimo and Nu Voice, revolutionizing content creation with ethical AI

Elna Edimo, a communications professional with 15 years’ experience, has founded Nu Voice, a new kind of creative agency. The agency specializes in creating content for fashion and beauty brands by integrating artificial intelligence (AI). Nu Voice stands out for its approach, which combines AI technology with art direction and digital strategy, while placing particular emphasis on the ethical use of AI.

Elna Edimo, a communications expert at the service of beauty brands

Elna Edimo has an expert profile, combining solid communications experience with a passion for innovation and new technologies. With 15 years’ experience in communications for fashion, cosmetics and wellness brands, she has worked for SMEs and start-ups as well as major groups such as L’Oréal. This experience has given her an in-depth understanding of brands’ needs in terms of visual content. At the same time, Elna developed cutting-edge expertise in AI, teaching herself prompt engineering, Python and development. As a result, she has created her own “AI pipeline” and developed her own proprietary artificial intelligence, enabling her to offer unique solutions tailored to her customers’ needs.

Elna Edimo, founder of creative agency Nu Voices

Nu Voice services

Nu Voice offers a complete range of visual content creation services, from the design of ultra-realistic AI mannequins to the production of photos, videos and music. The agency offers brands the opportunity to have virtual mannequins that perfectly match their DNA, without the high costs associated with traditional shoots.

  • Creation of unique IA mannequins: Each mannequin is tailor-made to reflect the brand’s identity, with its own physical characteristics and aesthetic.
  • Production of ultra-realistic visual content: The agency creates high-quality photos and videos featuring AI models in brand-specific worlds.
  • Virtual try-on: Nu Voice enables fashion and beauty brands to present their products worn by AI models, offering a realistic and attractive visualization.
  • UGC (User Generated Content) creation: The agency can generate content in which AI models present and talk about products, offering an alternative to traditional influencers.
  • AI music creation: Nu Voice can also create original music with AI, perfectly adapted to the brand’s universe and communication campaigns.

Elna Edimo, founder of creative agency Nu Voices

Nu Voice’s commitment to ethical AI

Beyond her technical expertise, Elna Edimo is concerned by the ethical issues linked to artificial intelligence. She warns against algorithmic biases that can lead to standardized content and stereotyped representation of individuals. Elna advocates a use of AI that values diversity and avoids reproducing dominant beauty stereotypes. She is committed to creating AI models that are unique and representative of the world’s diversity, working on every detail (morphology, attitude, etc.) to avoid the pitfall of standardization.

Nu Voice is positioned as an innovative and responsible agency, using artificial intelligence to offer high-performance and ethical content creation solutions. Elna Edimo, with her unique background and committed vision, is helping to shape the future of visual communication.


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