The multicultural beauty market
The Africa Fashion Tour x The Colors partnership
Founded by accomplished and acclaimed entrepreneurs Haweya Mohamed and Ammin Youssouf, also co-founders of Afrobytes, The Colors is positioned as a catalyst for connections between entrepreneurs, investors and major corporations, aiming to foster the emergence of virtuous business models in the beauty sector.
The global cosmetics market is experiencing spectacular growth, with sales forecast to reach $415.29 billion by 2028, according to Fortune Business Insights. Meanwhile, the global fragrance market is expected to peak at $52.5 billion in 2025, according to Statista. In Morocco, the beauty sector is poised for a significant transformation, with a market estimated to reach $2.67 billion by 2029, driven by annual growth of 7.92%.
To support entrepreneurs and companies in the sector as they grow, The Colors offers three strategic levers: strategic consulting, events and The Colors Academy. As an official partner, Africa Fashion Tour shares the same ambition: to promote entrepreneurial initiatives that foster diversity and inclusion within the beauty ecosystem.
Odile Roujol, founder of FaB Fashion & BeautyTech
The Colors Business Dinners, or how to bring beauty market experts together
The theme of The Colors’ next flagship event, scheduled for March 7 at the Cercle de l’Union Interalliée in Paris, is “Morocco – A high-potential market and an African pole of excellence in cosmetics and perfumery”. This exclusive business dinner, supported by Africa Fashion Tour, will offer a unique opportunity to discover the potential of the African beauty market and the positive impact of diversity for brands in the sector.
These meetings are real business opportunities. Odile Roujol, founder of Fab Fashion & BeautyTech and an expert in the world of beauty with a career at L’Oréal, Bourgeois, Saint Laurent Beauté and Lancôme, is one of The Colors’ partners from the outset.
Together, Africa Fashion Tour and The Colors are committed to promoting innovation, diversity and inclusion in the beauty industry, helping to create a dynamic and sustainable ecosystem for entrepreneurs seeking quality support to accelerate the development of their brands.
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