Freed Armel Akouta, founder of a digital communications agency, the Mode Afrique Média media and the Mode Afrique Forum event.
Freed Armel Akouta is a digital marketing consultant and fashion business specialist. He is also the initiator of Mode Afrique Media and the Mode Afrique Forum. He began his career in modeling at university. In 2014, Freed took his first steps into the world of fashion.
During his studies, he joined a cultural and artistic association. There, he became interested in the fashion sector and tried his hand at market research. He soon discovered that brands and institutions in the sector were failing to communicate effectively. This led him to set up a Facebook page, entitled “Mannequin et Modèle du Bénin”, to facilitate model castings. Then, in 2016, his Facebook page evolved into a media format to professionalize the promotion of African fashion. At the same time, Freed manages the digital communication strategies of several Beninese brands.
An agency serving African creativity
Freed develops his digital marketing skills to broaden his range of services. He founded an agency specializing in the fashion, beauty and luxury sectors. In Benin, a cotton-producing country, he is working to support a dynamic fashion industry. A recently opened industrial plant contributes to local clothing production. Every year, new talents emerge, and Freed believes it is essential to create an ecosystem conducive to their development.
Visibility is crucial to the success of Benin’s fashion industry. With his team, Freed is committed to making the work of designers more visible. He also sees a lack of guidance for many entrepreneurs in the sector. Often, their skills remain limited to the technical aspects of producing collections. Freed believes that a brand needs business management skills to thrive. His aim is to fill this gap and help players develop their brands sustainably through a fashion business training program.
Mode Afrique Forum: a platform for innovation and exchange
The Mode Afrique Forum event will take place from October 30 to November 3, 2024 at the Palais des Congrès in Cotonou. This inaugural event will bring together professionals from the creative fashion industry, investors, political decision-makers, business leaders, as well as media and influencers. The Mode Afrique Forum is a rendezvous for impactful meetings, inspiring exchanges and profitable transactions.
The event is structured around a number of highlights to enable all participants to make the most of the experience
- Exhibitions and sales
- Fashion shows
- Masterclasses and workshops
- Gala
- Meet & Greet
- Conferences and panels
- Deal Room
For this first edition, Freed Armel Akouta aims to make the Mode Afrique Forum a resounding success. His ambition is to export this model to other fashion capitals in Africa. Thanks to his commitment and passion for fashion, Freed is transforming the fashion business landscape in Africa.
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