How did Jessica Solomon found the Seconde Main brand in Madagascar?

by | 3 July 2024 | Podcast

Jessica's adventure in Madagascar began in 2017, when her expertise was sought by a French luxury factory operating on the island. Jessica seized this opportunity to open a creative hub within the factory.

The journey of a committed fashion designer

Jessica Solomon trained in fashion design at the Chambre syndicale de la couture in Paris. She developed skills in pattern-making, sewing and styling. And her thirst for creativity quickly led her to design. This enabled her to express her talent while understanding the ins and outs of garment manufacturing.

Her first experience at a Parisian haute couture house saw her work on spectacular projects combining embroidery and sculptural elements. Later, Jessica broadened her horizons by collaborating with international suppliers. These experiences were decisive in her understanding of craftsmanship and techniques from all over the world.

The second-hand brand - madagascar

A creative trip to Madagascar

Jessica’s adventure in Madagascar began in 2017, when her expertise was sought by a French luxury factory operating on the island. Jessica seized this opportunity to open a creative hub within the factory. She set up a creative studio dedicated to researching samples and innovations. For four years, she led a team of graphic designers, embroiderers and other creative talents. She regularly collaborated with international luxury brands on various projects.

Enhancing know-how

This experience enabled Jessica to connect different brand universes, explore different positioning and propose creative innovations. Her role as conductor within this creative ecosystem reinforced her belief in the power of collaboration and diversity in the creative process.

After years of discovering life on the island of Madagascar, Jessica felt the need to create something new and more personal. It was then that she decided to move to Madagascar for personal and professional reasons, and set up her own brand. She set up a creative workshop with an eco-responsible approach. Jessica takes an interest in second-hand clothing and implements authentic upcycling techniques. She transforms second-hand clothes into unique pieces.

The second-hand brand - madagascar

Upcycling at the heart of Jessica Solomon’s creative approach

In her workshop, Jessica and her team are dedicated to genuine upcycling, far from the simple end of rolls. They salvage the finest materials, transforming them with passion to create unique and sustainable pieces. Jessica’s approach goes beyond simply creating clothes; it‘s a celebration of local know-how, a connection with the community, and a call for more sustainable fashion.

Jessica Solomon embodies the very essence of a committed and passionate designer. Her unique background and innovative vision reflect a deep understanding of fashion as a cultural and sociological language. As fashion continues to evolve, Jessica, with her atelier in Madagascar, offers a fresh perspective, proving that creativity can be both a source of inspiration and a driver of positive change.


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