Marien Ngombé, founder of Ateliers Citoyens du Congo

by | 30 December 2024 | Podcast

Soft power, or influence through culture, is at the heart of Marien Ngombé's efforts to develop Africa's cultural and creative industries. Through his writings and initiatives such as the Ateliers Citoyens du Congo and Soft Power Days, he promotes African heritage and encourages investment in culture.
Africa abounds in talent and culture. Yet its influence on the international stage does not always reflect this wealth. For Marien Ngombé, a committed actor, the solution lies in soft power. This concept, which refers to influence through culture, is at the heart of his work. Marien Ngombé is the founder of Ateliers Citoyens du Congo and the initiator of Soft Power Days. He works to promote African cultural and creative industries. Find out more about his career and his commitment.

An atypical career path from finance to literature

Marien Ngombé has an original background. He studied accounting and finance. Today, he is a financial director. But he also has a passion for writing and African culture. This dual interest creates a balance. Marien Ngombé explains: “I need rigor and structure, which I find in my job, but also creativity, which I find in writing.”

Marien Ngombé author of Franklin l'insoumis

Writing as an anchor and a vector of identity

Writing is essential for Marien Ngombé. It enables him to fix his memories. It allows him to recount his childhood. And it allows her to share an authentic vision of Africa. Her first book, Escales, explores travel. It covers both physical and inner journeys. More recently, Marien Ngombé coordinated “Taxi Poto Poto”. This collection of short stories invites the reader on an immersive journey. This journey takes place in the heart of African cities. It takes place through the eyes of cab drivers. “The cab driver is a figure of speech, he knows everything, he’s a sponge for local realities”, says Marien Ngombé.

Cab Poto Poto: a journey to the heart of African cities

“Cab Poto Poto” offers a unique perspective on urban Africa. This project echoes the mission of Africa Fashion Tour. It highlights the diversity of African cultures. Marien Ngombé has created an original concept. He uses the figure of the cab driver. This character becomes a privileged observer of urban life.

Marien Ngombé author of Taxi Poto Poto

Ateliers Citoyens du Congo and Soft Power Days

Marien Ngombé doesn’t just write. He takes concrete action. He founded the Ateliers Citoyens du Congo. This organization promotes African soft power. He has also launched Soft Power Days. This annual event connects the diaspora and local players in the cultural and creative industries. On the program: conferences, kermesses, open stages and entrepreneurial competitions. “Africa will only pull through if this bridge between the diaspora and the continent is truly built,” he stresses.

The challenge of financing CCIs in Africa

The development of cultural and creative industries in Africa faces a major obstacle: lack of financing. Marien Ngombé insists on several points. The State needs to be involved in structuring the sector’s professions. We need to train the players. And investors need to be educated. “We need to rethink economic models and show that culture is a real business”, he declares.

Marien Ngombé’s commitment is clear. He wants to see greater recognition of African cultural and creative industries. His initiatives are important steps in this direction. Investing in culture is essential. It’s a powerful lever for the continent’s economic and social development. He embodies this vision.


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