Nedim Saied has a passion for fashion and family affairs
Nedim Saied is President and CEO of Fenrys, a family business specializing in professional clothing and fashion items. Passionate about fashion and loyal to the family business founded by his father, Nedim leads Fenrys to new heights with a sustainable, modern vision.
Nedim embodies the alliance between passion for fashion and dedication to the family business. After graduating from high school in France, he continued his studies in the United States, taking a degree in International Business at Miami Dade College. His passion for fashion led him to join the company founded by his father, Adel Saied, in 1995. In 2019, he joins Fenrys, located in Menzel Temime, Tunisia, and contributes to its development as a major player in the field of professional clothing and ready-to-wear.
Fenrys, a key player in sustainability
Nedim Saied took over the family business with the ambition of preserving traditions while integrating innovations. With a fleet of 120 sewing machines and modern ironing and packaging equipment, Fenrys employs 100 direct and 60 indirect staff. Operating on a 2200m² site, the company specializes in professional garments and some fashion items. Committed to sustainable practices, Fenrys is planning a photovoltaic installation to cover 70% of its energy consumption by 2026. This ecological approach underlines their commitment to sustainability.
The challenges of a Tunisian factory
Fenrys’ customers are diverse, including professionals from the healthcare, catering, hotel and fashion industries, mainly in France, Switzerland and Belgium. The company also works with international partners, meeting a variety of needs. However, Fenrys faces challenges including increased competition from Asia, the need to remain at the forefront of technological innovation and the integration of sustainable practices.
Fenrys’ competitors in Asia are not subject to the same constraints, such as the taxes imposed on Tunisia and the obligation to use fabrics of European origin. However, Fenrys’ commitment to quality and sustainability, as well as their proximity, set them apart in the market. The company has established partnerships with fabric suppliers in Portugal, Germany and France, and sales agents in Europe. The factory maintains a solid supply chain and is expanding its business internationally.
Strategic vision
In the digital age, Fenrys is evolving in terms of communication and distribution. The company communicates regularly on social networks. And it aims to develop a B2C offer with future brands distributed on platforms such as Amazon. . Observing the rapid development of businesses in China via platforms such as Alibaba, Temu and Shein, Fenrys aspires to follow this path. This multifaceted approach enables us to reach a diverse audience, strengthening our brand image and market position.
Africa: a reservoir of creativity and skills
African fashion represents a real know-how, stretching from the North to the South of the continent, rich in resources. It is essential to coordinate efforts and present an entirely African product on an international scale. The challenge is to pool the resources and skills of different countries. Tunisia’s successes, with companies like Van Laack and Bisertex, demonstrate the potential of the continent’s factories, which place individual well-being at the heart of their policies. Africa has a wealth of talent and skills in the fashion industry. And it is by making the most of these resources that we will spread an authentic and vibrant vision of African fashion throughout the world.
