An initiative led by Miriam Odemba
Beyond the glitter, the podiums and the spectacular designs, the event Sauti ya Mitindoa Swahili name meaning “Voice of Fashion”, is a movement that celebrates fashion as a universal language. It’s a bridge between the past and the future, an expression of the beauty, culture and pride of the African continent.
The initiative, spearheaded by founder Miriam Odemba, promotes fashion as a vehicle for African identity. It highlights not only styles of dress, but also the vision, thoughts and heritage that define Africa. The aim is to show the world a beauty rich in dignity and values, and to elevate Swahili culture. Sauti ya Mitindo aims to bridge the gap between today’s dreams and yesterday’s history, using fashion as a platform to promote African identity and unity.
Community involvement at the heart of the project
Sauti ya Mitindo is built on a deep commitment to its community. The press release highlights the collaboration and support of numerous partners, including media, entrepreneurs, fashion experts, volunteers and institutions. This collaborative approach ensures that the movement goes beyond a simple event to become a force for sustainable development.
The initiative aims to empower young people and elevate the fashion industry to an international level. It aims to create concrete opportunities for young professionals and help models, designers and other industry players to flourish. It’s an approach that contributes to the economic growth of Tanzania and its people, while enabling local talent to create their own jobs and shine on the world stage.
An ambition that extends beyond borders
The ambition of Sauti ya Mitindo 2026 is to invite more and more international stakeholders. This strategic objective aims to create global partnerships that can open up new opportunities for young designers and African fashion professionals.
This call for international collaboration is a crucial step for the continent’s fashion industry. By opening its doors to funding and support from the private and public sectors, Sauti ya Mitindo is asserting itself as a key player in the development and visibility of African fashion on a global scale. By giving a “voice” to designers, the movement promises to continue celebrating African design, beauty and culture with pride and unity.
