A successful 5th edition for the 2M Design Show
Dakar vibrated to the rhythm of fashion, design and craftsmanship from July 10 to 13, 2025, for the 5th edition of the 2M Design Show. Organized by Senegalese stylist Mounir Moda, the event was a veritable ode to beauty, pride and elegance “Made in Africa”. Under the inspiring theme of“Tendance Teranga“, the forum brought together the cream of African design, highlighting the continent’s genius, aesthetics and cultural identity in the sumptuous setting of the Noom Hôtel (ex Radisson).
Mounir Moda, a visionary at the service of African fashion
At the heart of the 2M Design Show is Mounir Moda, a Senegalese stylist who has nurtured an unwavering passion for fashion design since childhood. Having launched his own label at just 19 years of age, Mounir Moda has become an important figure in spreading African fashion beyond the borders of Senegal. His career has been marked by many successes, including the award for the best young entrepreneur in Senegal’s fashion sector in 2021. Her participation in prestigious international events such as Folie de mode in Ouagadougou, Accra Fashion Week and Fimo228 in Togo, testify to her influence and recognition. With four boutiques and a showroom, Mounir Moda is an example of creativity and perseverance, inspiring passionate women to pursue their dreams in the fashion industry.
Tendance Teranga, a celebration of creativity
The 5th edition of the 2M Design Show, under the theme “Tendance Teranga”, took on a particularly ambitious dimension. The program offered a complete, immersive experience for fashion professionals and enthusiasts alike:
- Opening ceremony & networking: A privileged moment to initiate exchanges and connections within the African fashion ecosystem.
- Revelations” young designers show: An essential platform for discovering emerging talents and the new generation of designers who will shape the future of fashion.
- Final fashion show & gala evening: The high point of the event, presenting the most accomplished collections in a festive and prestigious atmosphere.
- Exhibition and sale: A unique opportunity for the Dakar public and buyers to discover and acquire designer pieces directly.
- Closing after-party: A convivial moment to celebrate the success of the event and strengthen ties.
The 2M Design Show is much more than just a fashion show; it’s a dynamic platform where “creativity is in motion, elegance shared, culture in action.”
Social commitment at the heart of the event
Beyond the glitz and glamour of the catwalk, the 2M Design Show stands out for its deep-rooted social commitment. Each edition is marked by a high-impact gesture of solidarity. For 2025, particular attention has been paid to young girls and single mothers in difficult situations. A professional retraining program was offered to them, in partnership with training centers and fashion houses. The aim is clear: to offer them a second chance, access to empowerment through know-how. Supporting the 2M Design Show also means supporting the renewed pride of young people who are creating, learning and reinventing their future.
International visibility and influence for African brands
The 2M Design Show aims to offer high-end visibility to its participants and showcase the colors of a creative, refined and enterprising Africa. The event is a catalyst for brand awareness, forging a direct link with a strategic audience: opinion leaders, the media, entrepreneurs, the diaspora and professional buyers.
Thanks to a large-scale media campaign, with strategic relays such as RFI, TV5 and the Senegalese press, and a strong digital and billboard presence, the 2M Design Show ensures Senegal’s cultural and economic influence on the international scene. It actively contributes to highlighting the immense potential of “Made in Africa” and reinforcing its place on the global fashion scene.
A success that inspires the future
The 5th edition of the 2M Design Show once again highlighted the vitality and strength of African design. Mounir Moda and his team brought together exceptional talents, offered a platform for international visibility and made a concrete commitment to social development. In doing so, they not only celebrated fashion, but also inspired the younger generation. This event is a must for all those who believe in the future of African fashion. It’s a future where the continent’s creative genius continues to shine and influence the world.
