The multicultural beauty market is booming, and the companies that can anticipate its changes and understand its specificities will be tomorrow’s leaders. For industry professionals, The Colors is organizing an exceptional B2B conference on May 22, a key event for deciphering trends, forging strategic partnerships and exploring innovative solutions. This event promises to be a real business gas pedal, a unique opportunity for brands, suppliers, distributors and designers to position themselves advantageously in this dynamic and constantly evolving market.
Why take part in this B2B meeting for multicultural beauty?
The Colors, renowned for its expertise and network in the beauty industry, offers a day rich in content and exchanges. If you’ve ever attended a The Colors business dinner or conference, you know that each meeting is meticulously prepared to foster strategic connections, the emergence of innovative projects and the exploration ofnew ideas.
May 22 will be a crucial day for :
- Anticipating changes in the multicultural beauty sector.
- Rethink your sales and marketing priorities.
- Activate concrete opportunities through targeted meetings.
- Talk to the key players shaping the future of beauty.
Detailed program: workshops, conferences and networking
The day will be structured around three main events, each meeting specific needs:
Morning: Workshops – For the curious and the creative
Morning workshops, in small groups (seating limited to 8), offer in-depth immersion in key topics. These interactive sessions are ideal for professionals wishing to acquire cutting-edge skills and exchange ideas with experts.
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Skin and hair care :
- Formulating for all skin tones – with Imen Jerbi & Jeanne Pouhé: A practical workshop to master the art of inclusive formulation, responding to the specific needs of all skin tones.
- Innovating for textured hair – with Yébé Diouf & Diogou Dramé: Discover the latest advances in hair care for textured hair, from formulation to distribution.
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Business development :
- The market is changing, and what about you? – with Claire Marty (NielsenIQ): An in-depth analysis of market trends and strategies for adapting to new consumer demands. (SEO keyword: Tendances marché beauté multiculturelle)
- When beauty misses out on its most promising market – with Ammin Youssouf and Haweya Mohamed: An essential reflection on missed opportunities and strategies to better address the multicultural market. (SEO keyword: Potential multicultural beauty market)
- What if your brand became a “beauty equipment supplier” for athletes? – With Laura Flessel & Paoline Ekambi: An original, innovative approach to exploring new market segments.
Afternoon: Conference – Where ideas become strategy
The afternoon will be devoted to short, inspiring, business-oriented talks, to decipher the dynamics of the multicultural market and identify the levers for growth.
- Sourcing & creation: Morocco, from terroir to formula: Focus on the riches of the Moroccan terroir and their potential for the beauty industry.
- Skincare & Haircare: reconciling supply and demand in the face of specific expectations too often ignored: A crucial discussion on the importance of inclusivity and personalization in skin and hair care.
- Marketing & distribution: deciphering new multicultural consumer habits, between digital consulting, influence and personalization: Analysis of effective marketing and distribution strategies to reach multicultural consumers. (SEO keyword: Marketing beauté multiculturelle)
- Perfumery: opening up imaginations to new olfactory narratives with committed independent houses: Exploring new trends and opportunities in the perfumery sector.
This rhythmic sequence is designed to :
- Challenge your certainties.
- Spot weak market signals.
- Turn your insights into growth drivers.
Networking Cocktail
From 6pm to 8pm, a networking cocktail party in a friendly, fragrant atmosphere will provide an opportunity to meet brand founders, decision-makers and creative talents. It’s often in these privileged moments that future collaborations and strategic partnerships are born.
Practical information
- Date: May 22, 2025
- Location: Philanthro-Lab
- Places are limited.
- Registration: www.thecolo.rs
The Colors B2B Conference is more than just an event. It’s a day to evolve your strategy, an event to broaden your perspectives and a community to move forward. Don’t miss this unique opportunity to connect with key players in the multicultural beauty market. Register now and secure your place at this must-attend event.
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