Thomas Mondo, an expert in luxury brand strategies
A native of Cameroon, Thomas Mondo has become a key figure in luxury and strategic communications. With almost 20 years’ experience in renowned agencies and at the head of his own structure, he is shaping the face of modern luxury.
Early in his career, he discovered the world of mainstream brands in strategy agencies. Then, in 2005, Thomas Mondo turned to the luxury sector, joining Publicis. There, he worked for prestigious houses such as Hermès, Boucheron and Audemars Piguet. This valuable experience soon led him to a parallel freelance practice. This initiative led to collaborations with L’Oréal and Kering. This support marked a decisive turning point in his career, helping him to launch his own agency, Bel-Ami.
Bel-Ami: a creative agency serving luxury brands
Founded with the ambition of building unique brands, Bel-Ami specializes in brand building. Thomas Mondo develops a 360° approach, working on every aspect of a brand’s identity, from naming to content strategy and activation on social networks. His aim: to help brands create a strong, coherent identity, providing them with a complete vision, from ideation to execution.
The beginnings of strategic planning
In the world of luxury goods, Thomas Mondo also stands out for his innovative vision of strategic planning. A true expert, he distinguishes three generations of strategic planning: the first focused on consumer research, the second inspired by sociology to analyze trends, and finally, a third creative generation, where he combines strategy and creation to design integrated campaigns. By collaborating with brands, he is not limited to strategy, but actively participates in creative design, offering a comprehensive response to the needs of luxury houses.
A committed media-influencer
Thomas Mondo’s voice is also heard in the media, where he shares his vision of luxury and trends. With Éric Briones, he co-founded the influential blog Dark Planner, one of the pioneers in the field of strategic planning in France, which attracted a large audience for twelve years. He is also a columnist for GQ, Forbes, and Europe 1, where he hosts a column on trends, establishing himself as a leading authority on communications and luxury.
Redefining luxury in Africa and beyond
Thomas Mondo defends an inclusive, global vision of luxury, which he describes as “polymorphic”, evolving with cultures and times. In his view, luxury is not limited to exclusive products, but embodies a unique experience, open to cultural diversity. A proponent of what he calls “Black Luxury”, he emphasizes the emergence of Africa as a major player in the consumption and influence of global luxury. African markets for cosmetics, champagne and cognac are experiencing exceptional growth, illustrating this rise in power.
Global luxury at the crossroads of cultures
Thomas Mondo’s career reflects an open, globalized approach to luxury, enriched by a variety of influences. Through his work at Bel-Ami, he is helping to build a luxury that meets the aspirations of a global audience. A visionary and brand builder, Thomas Mondo redefines contemporary luxury by integrating cultural diversity and a demand for authenticity, echoing the expectations of an increasingly cosmopolitan and committed clientele.
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