Business

In recent years, the African continent has witnessed a veritable revolution in the world of fashion and luxury. More and more African designers are emerging on the international scene, redefining the standards of the global luxury market.

Lapaire doesn’t just sell glasses. The brand is working to improve visual health in Africa with a range of affordable, stylish eyewear. With a well-defined strategy, Lapaire is well on its way to becoming a major player in the African eyewear market.

The clientele is diverse, demanding and loyal. They include expatriates, the visiting diaspora, the Nigerian and African elite, and businessmen and women from Europe, the United States, China, Japan and India.

Far from the hype of Dubai, luxury tourism in Africa The pride of Africa is considered the world's most luxurious train. Since 1989, it has criss-crossed South Africa, Zimbabwe, Zambia, Namibia, Tanzania, Botswana and Angola. Operated by the South African company...

Reduce, reuse, recycle is a basic principle of consumption in Africa On the African continent, the relationship with fashion and the consumption of clothing is explained by a very specific market structure and purchasing behaviours that revolve around ethical values...