Aïsha Deme is an expert on Africa’s cultural and creative industries. From her career in banking to the founding of Siriworo, she tells us about her unique background, her pioneering role in promoting Senegalese art, and her vision of the creative effervescence that is redefining the continent’s cultural scene.
Discover how ROOTS: Made in Africa by Lhaude Africa is propelling African luxury brands onto the international stage. This article explores their presence at Who’s Next Paris (September 6-8, 2025), presenting a trio of designers who are redefining African craftsmanship and elegance.
Rose Poungom, better known as Rosy Daily on Instagram, is the founder of Ezinris Beauty, the concept store of the same name and content creation agency Essor Lab. With ambition and determination, she has built a veritable empire around her passions for beauty and...
Meet Marie Lora-Mungai, an expert on Africa’s cultural and creative industries. She explains how to structure the sector, attract investment and transform the continent’s creative potential into a global economic powerhouse.
Discover the incredible rise of Senegalese brand Romzy Studio, from its committed “Skinprint” campaign to the opening of its boutique “Le Bois Sacré”, to its iconic “Skin Dress” worn by Ciara on the cover of Rolling Stone Africa…
From cement to wax, from Switzerland to Abidjan: discover the singular journey of Samuel Sauthier, co-founder of Bandama Clothing. This article explores how his brand is revolutionizing African fashion by combining ethical know-how, unique design and a bold strategy to conquer global markets, notably via Galeries Lafayette.
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