Between her responsibilities as a director at a pan-African NGO and her engaged online community, Maëva—also known as Mabelle—is redefining African fashion. Speaking with Africa Fashion Tour, she shares her vision of fashion and the art of proudly wearing “Made in Africa” clothing.
IN THE NEWS
Fatima Zahra Ba is transforming the legacy of woven fabric into a contemporary empire
As part of the rebroadcast of the five standout episodes of *Africa Fashion Tour*, Ramata Diallo sits down for a conversation with Fatima Zahra Ba. As the founder of the fashion house So’Fatoo and co-founder of the concept store Arca, she offers a true masterclass on workshop management, the power of cultural storytelling, and the art of building a profitable business without losing sight of one’s roots.
Queen Serere breaks down the keys to branding and scaling up in African fashion
A communications strategist and content creator who is actively involved in the marketing and communications strategy for Sisters of Afrika, she delivers a true masterclass on e-commerce conversion, protecting a brand from plagiarism, and the art of building a loyal community.
Yasss, the brand of handmade jewelry made in Tunisia
After working as a music teacher and anthropology researcher for 15 years, Sofia Essaeid made an unexpected career change to launch Yassshandmade. Her jewelry and accessories—handwoven from cord in Tunisia—quickly won over the most prestigious luxury boutiques in Paris. A look back at one of the most popular episodes of the Africa Fashion Tour podcast.
The documentary *Afro Hair*
Through her documentary series *Cheveux Afro*, which airs on TV5MONDE+ and was screened at the National Assembly, Rachel Kwarteng deconstructs stereotypes about hair and restores dignity to the identities of people of African descent.
The 5 Must-See Episodes of “Africa Fashion Tour” You Should Definitely (Re)Discover
With more than 100 episodes recorded and over 10,000 listens, Africa Fashion Tour has established itself as the leading French-language podcast dedicated to African fashion and the creative industries. To celebrate this milestone, here’s a look back at the top five episodes most loved by our community.
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