Marie-Madeleine Coumakh, aka Queen Serere, has established herself as a leading expert in digital communications. From the world of luxury in France to her role as strategist for brands on the continent, she explains how branding and digital are propelling “Made in Africa” onto the international stage.
In a beauty world where dark, black and mixed-race skins have too often been forgotten, it’s essential to shine the spotlight on brands that understand and respond to their specific needs. Such is the case with Enudium, a brand that embodies this vision of inclusive beauty.
The career of Roxane Manga, a multi-disciplinary artist with roots in Guadeloupe, Cameroon and France, offers a unique perspective. Based in Paris, she boldly deconstructs clichés to shape a new vision of African creativity, at once authentic, committed and profoundly innovative.
Discover the history and expertise of Laboratoire Château Rouge, a pioneering skincare brand for black and mixed-race skin. Meet Christine Chauville, General Manager, who reveals the secrets of effective, respectful formulas, available in pharmacies and online.
La Maison de l’Afrique, under the direction of Youssouf Camara, is a major player in the promotion of the African continent. From fashion to contemporary art, as well as business support, this institution works to build a bridge between Africa and the world.
Meet Richmond Koffi, award-winning perfumer from Côte d’Ivoire. From his family heritage in Grasse, he is building a unique olfactory empire, blending tradition, B2B marketing and B2C niche fragrances, with a vision of global expansion for his Richkoff brand.
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