Discover African fashion at Who’s Next. This autumn’s not-to-be-missed trade show offers a great opportunity to discover brands from Morocco, South Africa, Nigeria and Egypt.
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FIMO228 Paris, an eagerly awaited third edition
The next edition of FIMO228 Paris will take place in September at L’Orangerie d’Auteuil – Roland-Garros. This major event will showcase contemporary African creation (fashion, music, visual arts) and promote talent from Africa and the diaspora.
The rise of the Tongoro brand
Sarah Diouf has propelled her Tongoro brand onto the world stage thanks to a bold vision. Beyond a unique aesthetic, the Senegalese entrepreneur has built an ethical and digital model that celebrates Africa’s rich cultural heritage while promoting local economic development.
Iamisigo’s rise from Lagos Fashion Week to Copenhagen Fashion Week
Meet Iamisigo and its founder Bubu Ogisi, winner of the Zalando Visionary Award 2025 and star of Copenhagen Fashion Week. This article explores how the Nigerian brand is redefining African fashion through heritage, innovation and a deep commitment to sustainability.
The African fashion consumer
Fashion in Africa is much more than just an industry; it’s a form of personal expression and a reflection of social dynamics. Discover how Africans consume, how they relate to trends and where they shop, according to the Sagaci Research 2025 report.
Fashion consumption under the influence
Digital is redefining the fashion landscape in Africa, influencing prices and buying behavior. Explore the impact of social media, including Snapchat and TikTok, on fashion-savvy consumers, and discover the average prices of everyday clothing on the continent, according to the Sagaci Research 2025 report.
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