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Much more than just a sporting event, the CAN 2025 has established itself as the continent’s largest open-air fashion show. Between cultural diplomacy and assertion of identity, the national teams are abandoning the uniformity of global equipment manufacturers for sovereign finery, transforming each entry onto the pitch into a powerful political manifesto carried by thread and needle.

Long considered the mainstay of the continent’s agriculture, African cotton still too often leaves its borders in its raw state. And yet, from fiber to finished garment, Africa has a unique potential to establish itself as the future center of gravity of the global textile industry.

Discover “Dream Again”, Christie Brown’s Autumn/Winter 2025 collection. A fusion of Ghanaian craftsmanship, Afrofuturism and modern elegance to celebrate the power of dreams.

Discover Eclipse, the new collection from Sisters of Afrika . From tie & dye linen to pleated cotton and sacred crafts, immerse yourself in a world where fashion pays tribute to African roots with elegance and modernity.

With its explosive creativity, local know-how, commitment to sustainability and the growing influence of designers and influencers, the African fashion industry is redefining global standards of luxury and style.

JK Dressing’s new unisex collection, “100 Fil”, is a powerful tribute to handcrafted cotton and the art of Bogolan. Based on the mantra “Yarn is sacred. Clothing is ritual”, it offers a bold luxury that blends African tradition and modernity.