100% Made in Africa authenticity at the heart of well-being in Abidjan
Christel Yapobi-Tano is the founder of Kente Sky Spa, a wellness center that is causing a sensation in Abidjan. After studying in Canada and working in a communications agency, she made her dream come true: to offer a sanctuary of authentic relaxation, entirely dedicated to African products and know-how.
Doing business in Abidjan
With a Bachelor of Arts in Marketing from HEC Montréal, Christel Yapobi-Tano always intended to return to Côte d’Ivoire. If the return didn’t turn out as expected, it was the catalyst for a decade of passionate entrepreneurship. After gaining agency experience, the idea for Kente Sky Spa matured, fueled by the conviction that the African market deserved high-end wellness offerings based on local products.
Her commitment doesn’t stop there: she is also Director of the Abidjan School of Crafts and Beauty Editor for Elle Côte d’Ivoire, roles that testify to her deep involvement in the creative and lifestyle sector.
A unique positioning: 100% African and 100% natural
Kente Sky Spa stands out for its strict adherence to “Made in Africa”. Christel Yapobi-Tano insists on the exclusive use of natural products from African sources, to ensure total traceability and promote the continent’s excellence:
“My positioning is simple: it’s 100% African, 100% natural. I only use products made by African women… These are raw products, with no additives.”
This approach creates a unique sensory experience, from decoration (using traditional Kente fabrics) to skincare. This strong commitment has created a community of loyal customers, mostly African women and women from the diaspora, who seek authenticity and a return to their roots.
The power of word-of-mouth
The interview reveals the challenges faced in establishing the credibility of a spa using only local products in the face of competition often geared towards Western brands. The founder explains that the key has been to create a place where customers can feel listened to and trusted.
In the face of initial mistrust, his strategy was based on the consistent quality of his treatments and the power of word-of-mouth. A loyal clientele has built up over time, recognizing the value of African oils, butters and clays.
The spa is particularly busy in December and January, a time of festivities and rest, proving that African men and women are increasingly willing to invest in local well-being.
A feminist vision and a social impact
Kente Sky Spa is more than just a place to relax. It functions as an empowerment platform, employing only women. Christel Yapobi-Tano sees the spa as a place of sisterhood and opportunity, where women can develop professionally.
His vision for the future is clear:
“
My dearest dream is to set up a franchise, a network of spas in Abidjan hotels”
By encouraging African consumption and promoting women’s expertise, Christel Yapobi-Tano, through Kente Sky Spa, is perfectly in tune with the fashion and lifestyle dynamic promoted by Africa Fashion Tour.
