Laboratoire Château Rouge is much more than just a brand: it’s a story of pioneers, pharmaceutical expertise and commitment to the unique beauty of dark, black and mixed-race skin. This privileged interview with Christine Chauville, the director of this emblematic brand, is an invitation to discover the stages in the development of this company dedicated to diversity in the world of beauty.
Christine Chauville, Doctor of Pharmacy and marketing expert
Christine Chauville’s profile is far from conventional. A Doctor of Pharmacy, she chose not to stop at the pharmacy walls. Passionate about dermocosmetics, she complemented her scientific expertise with a specialization in pharmaceutical marketing and business school studies. A rich and atypical career path that led her to prestigious brands such as Bioderma, before taking over the reins of Laboratoire Château Rouge in 2012, alongside Damien Depreux. This dual role, scientific and business, gives her a unique vision for meeting the specific needs of consumers.
Laboratoire Château Rouge, pioneer in skincare for dark, black and mixed-race skin
Ten years ago, talking about specific skincare products for black and mixed-race skin was almost taboo. Laboratoire Château Rouge was a true trailblazer, daring to break the codes and offer the first dermatological skincare line sold in pharmacies, dedicated to these skin types. Claude and Jackie, the founding pharmacists, drew their inspiration from their day-to-day experience, observing the unmet needs of their customers. Their vision: to offer safe, effective and respectful products, combining pharmaceutical advice with the power of science.
Château Rouge, a name steeped in history and identity
The name “Château Rouge” may come as a surprise, immediately evoking the vibrant, multicultural district of Paris. It’s a choice taken on board by the founders, directly linked to the Pharmacie Château-Rouge, the starting point of their adventure. While the neighborhood’s image has sometimes been tainted by clichés, Christine Chauville and her team have transformed this identity into a strength, a symbol of authenticity and pride. Far from being an amalgam, Château Rouge asserts its origins and its commitment to the beauty of all skin types.
Scientific expertise for unique formulas
What makes Château Rouge care so special? Christine Chauville explains:
- Ingredients of natural origin: From the outset, the brand has favored plant-based active ingredients, excluding any controversial substances. Today, formulas contain between 90 and 95% ingredients of natural origin.
- Tests on black and mixed-race skin (Phototypes 4 to 6): This is a crucial point. All our products are rigorously tested on volunteers with these skin types, guaranteeing their efficacy and tolerance. The results announced are therefore concrete and appropriate.
- Adapting to specific needs: The brand relies on a strong presence in West Africa, with a field team that gathers the needs and expectations of consumers. Formulas are designed to meet the specific needs of black and mixed-race skin: pigmentation marks, dryness, excess sebum, etc.
- Safety and efficiency: Every product complies with European regulations, guaranteeing quality and safety for the consumer.
Understanding the specific characteristics of dark, black and mixed skins
Christine Chauville takes the time to explain the physiological differences between black and mixed-race skin:
- Melanin: Higher levels of melanin, the pigment responsible for skin color, mean greater sensitivity to pigmentation spots.
- Keratinocytes: The distribution of skin cells can be different, making the skin sometimes thicker and prone to dehydration.
- Dequamation: Dead cells can accumulate on the skin’s surface, giving it a greyish appearance.
These peculiarities require specially adapted care, and this is the commitment of Laboratoire Château Rouge.
Authentic, inclusive communication
The Château Rouge brand’s communications reflect its commitment. Gone are the taboos, replaced by the representation of all types of beauty. While the budget does not yet allow for massive poster campaigns, the brand is banking on proximity with consumers, in pharmacies, on social networks and on its website. Communication that values diversity and authenticity.
Where can I find Laboratoire Château Rouge products?
The brand is available in many pharmacies, but if your pharmacist doesn’t carry it, the www.chateaurouge.net website is a convenient alternative. Delivery is fast, in France and abroad. Château Rouge is also firmly established in West Africa, meeting the needs of a loyal and demanding clientele.
Laboratoire Château Rouge is much more than a beauty brand, it’s a symbol of expertise, commitment and respect for diversity. Thanks to the expertise of Christine Chauville and the quality of its formulas, it continues to write a beautiful history in the service of the beauty of black and mixed-race skin. Discover the world of Château Rouge and take care of your skin with products designed with you in mind.
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