The advantages of franchising in Africa
Franchise development offers exceptional opportunities on the African continent. An intensive training course will be held in Paris on March 18, 2025, the day after Franchise Expo Paris, to equip current and future franchisors and master-franchisees. Find out how to set up and manage a successful network in sub-Saharan Africa.
The advantages of franchising
The franchise model offers many advantages for companies wishing to expand in Africa:
- Rapid expansion: Franchising enables faster geographic expansion by relying on local partners who know the market.
- Reduced costs: Initial investments are shared with franchisees, reducing financial risk for the franchisor.
- Local market knowledge: Franchisees provide invaluable expertise on the local market, consumer habits and cultural specificities.
- Motivation and commitment: As independent entrepreneurs, franchisees are highly motivated to develop their business and respect the franchise concept.
- Brand awareness and image: A well-managed franchise network enhances brand awareness and image.
When faced with these opportunities, targeted training is essential to maximize your chances of success.
Franchising and Masters training
This training course will be led by two recognized experts in the field of franchising, providing valuable complementary expertise:
- Jean Samper: 49 years of franchise expertise. Director of AfriqueFranchise, he is dedicated to the development of franchising in sub-Saharan Africa and the Maghreb. A former member of the Fédération Française de la Franchise’s College of Experts, and an expert with the US government’s CLDP franchise program, he has carried out hundreds of consulting and support missions. His background includes experience with the Prouvost Group (Pingouin, Welcome Pernelle) and the creation of his own consulting firm in 1989. He is a true pioneer of franchising in France and Africa.
- Frédéric Fournier: Legal expertise at the heart of franchising. A lawyer since 1996 and co-founder of Redlink, Maître Fournier is a specialist in distribution law. A member of the International Distribution Institute, the International Bar Association and several other legal associations, he provides in-depth expertise on the legal aspects of franchise agreements, both nationally and internationally. He also teaches distribution law at several universities.
A program designed to master franchising in Africa
The training will take place on Tuesday March 18, 2025, from 8:45am to 5:00pm, at 17 rue des Acacias in Paris. Here is the detailed program:
- 8:45-9:00: Welcome and registration of participants.
- 9:00-10:10: Becoming a good franchisor. (Jean Samper): What is a successful franchise concept? What additional elements are needed beyond the marketing concept? How do you analyze a franchise’s strengths and weaknesses?
- 10h10-10h25: Break.
- 10:25-11:40: The essentials of a franchise agreement. (Frédéric Fournier): Legal aspects, franchisor and franchisee rights, the franchise contract in Tunisia, the Pre-contractual Information Document (DIP).
- 11:40-12:40: The franchisor’s 5 professions. (Jean Samper): Understand, implement and make profitable the franchisor’s professions: Concept creator, Network developer, Network coordinator/controller, Logistician (sometimes producer), Leader. For each job: definition, resources, costs, profitability and mistakes to avoid.
- 12h40-13h40: Lunch.
- 1.40pm-2.40pm: Franchise network management tools and processes. (Jean Samper): Necessary tools (manuals, contract, DIP, forecasts, market research), step-by-step design, the 3 raw materials of development: People, Money and Location.
- 14h40-15h30: International franchising. (Frédéric Fournier): Subtleties of international franchise agreements, the Master-Franchise agreement.
- 15:30-15:50: Break.
- 15h50-16h50: Recruiting franchisees. (Jean Samper): Defining the profile of franchisees required, recruitment communication, selecting the right franchisees.
- 16:50-17:00: End of training: Summary, program evaluation, presentation of certificates.
Registration details are available on the AfriqueFranchise website.
This intensive training program is a unique opportunity for franchise operators wishing to expand on the African continent. Benefit from the expertise of recognized professionals and acquire the tools you need to build a high-performance, sustainable franchise network.
Read also
- Developing the franchise business model in Africa
- Afretail, a successful first edition
- Izar Hyacinthe, founder of Concretiz and co-organizer of the Afretail forum
