Soft power, or influence through culture, is at the heart of Marien Ngombé’s efforts to develop Africa’s cultural and creative industries. Through his writings and initiatives such as the Ateliers Citoyens du Congo and Soft Power Days, he promotes African heritage and encourages investment in culture.
Under the impetus of Aminata Diallo, Miss Guinea has become much more than an event. It’s a genuine social project aimed at empowering women and promoting diversity. Thanks to her unwavering commitment, the contest today embodies the hope of a new generation.
Building African Fashion is the fruit of an unprecedented collaboration. The platform’s mission is to transform the African fashion sector through the promotion of diversity and partnerships with industry stakeholders.
The arrival of Adopt Parfums in Côte d’Ivoire marked a turning point in the local perfumery landscape. Thanks to a tailor-made offer and a targeted marketing strategy, the brand quickly won the hearts of Ivorian consumers.
Founder of the Centre For African Resource Efficiency and Sustainability (CARES), Zubeida Zwavel has been working for over two decades to promote more environmentally-friendly practices in industry in general and in African textiles in particular.
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