Beyond the ephemeral event, the “Africa Now 2025” pop-up at Galeries Lafayette reveals an ambitious strategy. This article explores the opportunities and challenges faced by the participating African brands, while shedding light on the long-term vision of a Parisian retailer keen to forge lasting links with the continent’s dynamic creativity.
Marie-Madeleine Coumakh, aka Queen Serere, has established herself as a leading expert in digital communications. From the world of luxury in France to her role as strategist for brands on the continent, she explains how branding and digital are propelling “Made in Africa” onto the international stage.
How does Retail Revive Services, a pan-African firm, support local and international companies in their establishment and expansion? An ally that propels brands towards innovation and success on the continent.
Koura Rosy Kane, strategist and consultant, wants to deconstruct the language of fashion and make it more inclusive. This article highlights her vision, from the lack of diversity to the reinvention of the way the continent is viewed.
Paris is getting ready to host “Africa Now”, a first-of-its-kind fashion event at Galeries Lafayette. Find out how CANEX (Creative Africa Nexus), an arm of Afreximbank, plays a strategic role in promoting Africa’s creative industries, providing an international platform for the continent’s designers.
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