True to its historic role as a curator of talent and trendsetter, Galeries Lafayette Paris Haussmann is once again celebrating the vitality and effervescence of the African fashion scene. Through the “Africa Now” pop-up , the department store offers a unique sensory and commercial immersion in the heart of its third floor Coupole.
This 2026 edition broadens its horizons by joining forces with three benchmark partners, each bringing a cutting-edge selection that testifies to the richness and plurality of know-how: Adama Paris, CANEX x Tranoï and Studio Ka x Africa Fashion Up.
The Adama Paris sun selection
A key player on the continental fashion scene and founder of Dakar Fashion Week (which is celebrating its 25th anniversary), Adama Amanda Ndiaye offers a curation that combines glamour, femininity and commitment:
- Adama Paris: An exclusive capsule collection designed especially for the event, offering a contemporary, bold and assertive vision of today’s woman.
- Ibrahim Fernandez – Côte d’Ivoire: For his second participation, the Ivorian designer confirms the uniqueness of his high-end Abidjan-made wardrobe, blending local inspirations with international cuts.
- Sisters of Afrika – Senegal): Led by Jeanne and Hélène Diouf, this brand is a veritable ode to luxury “Made in Africa”, where traditional craftsmanship is expressed in noble materials and modern cuts.
- Christie Brown – Ghana: Founded in 2008 by Aisha Ayensu, this prestigious Ghanaian fashion house offers a sophisticated, structured wardrobe, reinventing local heritage for the cosmopolitan woman.
The CANEX x Tranoi commercial avant-garde
Judy Sanderson – South Africa
The result of an alliance between Creative Africa Nexus (an Afreximbank initiative) and the famous Parisian trade show Tranoï, this partnership offers strategic sales support to brands with high development potential:
- Late for Work – Morocco: Winner of the Grand Prix of the prestigious Fashion Trust Arabia 2025 foundation, the Moroccan brand revisits the codes of women’s professional wardrobes, creating structured silhouettes between geometric rigor and freedom of movement.
- Judy Sanderson- South Africa: Founded in 2020, this label offers a sensitive style rich in African, European and Asian influences.
- We Are NBO – Kenya: An avant-garde artisan jewelry brand that combines contemporary aesthetics with a commitment to sustainability, using only recycled metals.
- Vanhu Vamwe – Zimbabwe / Ecuador: Famous for its ethical concept bags, the brand creates unique artisan bridges and concretely supports the economic empowerment of women in vulnerable communities.
Artisanal excellence from Studio Ka x Africa Fashion Up
Led by Valérie Ka, the young designer acceleration program joins forces with her showcase brand, Studio Ka, to present three signatures with haute couture-level standards:
- Eric Raisina – Madagascar: Trained at the Duperré school and the Institut Français de la Mode (IFM), this master textile designer is world-renowned for his innovations, including “silk fur” and “raffia lace”. In the past, his experimental approach has won over major fashion houses such as Yves Saint Laurent and Christian Lacroix.
- Kwiyiah Style – Ivory Coast : Founded in 2017 by Lucie Gomba, the brand offers bold feminine silhouettes where cultural heritage meets sleek modernity.
- Talua: Contemporary luxury house renowned for its vision of “silent luxury”. Its lines of leather goods, accessories and ready-to-wear embody an essential elegance, without ostentation, subtly valorizing the symbols of African cultures.
Contextual retailing
Holding this pop-up in the middle of June, in parallel with the bigAfrica Fashion Up show at the Musée du quai Branly, confirms a major trend in the luxury market: the context converts.
Allowing Parisian and international customers to touch the materials, try on the cuts and understand the stories behind each garment in a prestigious setting like Galeries Lafayette is the best way to perpetuate the business model of these independent brands.
Practical information :
- Dates : June 17 to July 8, 2026.
- Venue: 3rd floor, Coupole Building, Galeries Lafayette Paris Haussmann (40 Boulevard Haussmann, 75009 Paris).
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