Le Journal de la Mode Africaine
African fashion has been booming around the world in recent years, thanks to the growing presence of talented designers, savvy influencers and committed creators. The richness of traditional fabrics and the elegance of cuts stand out in a universe where bright colors and tribal motifs are making their debut with brio. By subscribing to our newsletter, you’ll be kept up to date with all the latest trends in African fashion and lifestyle.
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mode
Cotton, an economic and political challenge for Benin
Benin, one of Africa’s leading cotton producers, is embarking on an ambitious transformation of its textile industry. From the cultivation of white gold to the manufacture of “Made in Benin” garments, the country is betting on adding value to its local production and creating jobs. An industrial and textile revolution is underway.
Launch of the African Fashion Development Initiative (AFDI)
An ambitious vision for African fashion: AFDI is committed to supporting designers, promoting innovation and building a sustainable, ethical ecosystem. Find out more about this promising initiative
Fire ravages Kantamanto market
The Kantamanto market is the Mecca of the informal economy, a crossroads where thousands of people found their livelihood. Beyond the commercial aspect, this market was a place for meetings, exchanges and solidarity. Its fire therefore had repercussions far beyond material losses, directly affecting the livelihoods of many families.
Newsletter
Every week, get a sneak preview of the latest African fashion news.
Discover brands and artists through our podcast episodes and articles.
PODCAST
Namissa Thera Sow, founder of the Ikalook brand
The inspiring story of Namissa Thera Sow, a Malian designer who has turned her passion into commitment. Discover how she is helping to enhance local craftsmanship and promote ethical, responsible African fashion.
Inaden, a brand of leather goods made in Africa
Discover Inaden, an ethical, high-end leather goods brand that promotes African know-how and advocates responsible consumption. Meet Natty Ngoy, its passionate founder, who tells us the story of this committed entrepreneurial adventure.
La Mode Européenne, a unique concept of solidarity stores
Discover La Mode Européenne, a creative fashion brand that gives a second life to unsold European goods while promoting African know-how. Meet Baptiste Lingoungou, the brand’s committed founder, who tells us the story of this human and entrepreneurial adventure.
Panafrica: a brand of sneakers made in Africa
Discover Panafrica, a brand of ethical and committed sneakers that promotes African know-how and contributes to the continent’s economic development. Meet Vulfran, its passionate co-founder, who tells us the story of this entrepreneurial and human adventure.
BEAUTE
The Scent of Africa brand makes its debut in Paris
Scent of Africa is a newcomer to the beauty sector. Following its deployment in Africa, the brand is now looking to take its place on the international stage. With its unique, authentic approach, Scent of Africa is the perfume brand that is redefining beauty codes.
BUSINESS
Master the keys to franchise development in Africa
The African continent is brimming with opportunities for companies wishing to expand into franchising. An intensive training course, organized in Paris on March 18, 2025, the day after Franchise Expo Paris, is specially designed to equip current and future franchisors and master-franchisees in sub-Saharan Africa. Find out how to build a successful franchise network.
Developing the franchise business model in Africa
The opportunities for development on this continent of 54 countries are numerous. And before embarking on a completely new project idea, franchising is a good way to take the plunge into entrepreneurship and maximize your chances of success.
Can we talk about African luxury?
In recent years, the African continent has witnessed a veritable revolution in the world of fashion and luxury. More and more African designers are emerging on the international scene, redefining the standards of the global luxury market.
ART
Wax at the Musée de l’Homme
The Musée de l’Homme retraces the epic story of wax, an emblematic textile whose roots go back to Indonesia before blossoming in Africa. From February 5 to September 2025, a brand-new exhibition explores the many facets of this vibrant fabric, from its history to its impact on contemporary design.
AKAA: a contemporary African art fair in Paris
This year, the focus is on dialogues between Africa, the Americas and the Caribbean, highlighting the rich cultural exchanges. The spotlight will be on the artistic scene in the French Overseas Territories.
Estelle Yomeda, founder of Kente Project Art Lab
Her work is not mass-produced. She is part of the “collectibles design” movement, which values unique pieces or those produced in limited series. Each creation is born of a dialogue between craftsmanship and design, giving a unique character to each work.
Traditional fabrics: wax, ankara, loincloths and more
Traditional African fabrics are at the forefront of contemporary design. They come in a wide variety of forms, testifying to the cultural richness of the African continent:
- Wax: often colorful and with a variety of patterns, wax is a fabric favored by fashion designers for trendy, creative outfits. It can also be used to make accessories such as hats, bags and shoes.
- ankara: originally from Nigeria, this batik-printed fabric is ideal for elegant dresses, stylish shirts and pants;
- loincloths: a symbol of West and Central Africa, loincloths are worn by both men and women, around the waist or as a scarf. They can be cut from a variety of materials, and their designs, often geometric, are full of meaning;
- dashiki: this traditional African garment is made from a lightweight printed fabric and is generally worn with short sleeves. It can be worn as a dress, blouse or shirt.
Emblematic garments: the boubou, kente and bogolan
Dive into the world of modern, trendy African fashion by exploring its emblematic garments: the boubou, the Kente and the bogolan. These iconic pieces bear witness to the ancestral know-how of the continent’s craftsmen and embody the elegance and cultural richness of Africa:
- The boubou, once worn by men in West Africa, is now a staple of Afro chic, revisited in modern cuts by top designers, often with a flowing style.
- Kente, the symbol of Ghanaian royalty, invites itself into contemporary fashion with its bright colors and traditional motifs, offering outfits that combine both tradition and modernity.
- Bogolan, also known as Mudcloth, originates from Mali and is distinguished by its neutral hues enhanced by tribal motifs. Transformed into patchwork, it gives rise to unique garments and accessories, symbols of authenticity and African creativity. Immerse yourself in these unique pieces and let yourself be seduced by African fashion, which elegantly combines tradition and modernity.
Ethnic accessories: the finishing touch
Ethnic accessories are the ultimate touch to perfect an African-inspired outfit. Jewelry, bags, hats, shoes… there are a multitude of possibilities to personalize your look.
- jewelry: necklaces, bracelets, earrings and other African ornaments come in a variety of materials (beads, bone, metal, clay, etc.) and styles, offering a wide choice for those who wish to harmonize their outfits with their accessories;
- bags: whether handbags, clutches or saddlebags, African creations are characterized by their shimmering colors and tribal motifs;
- hats: bead-encrusted or made from batik-print fabric, they add an authentic touch to any look;
- shoes: from moccasins to summer sandals, not forgetting pumps and ankle boots, designers are now offering a number of trendy models in wax, bogolan or Kente.
Our Africa Fashion Tour media is much more than just fashion advice. Follow us to keep up to date with the latest trends, must-have influences and personalities to watch in the world of African fashion. Immerse yourself in a world rich in creativity and diversity, where every article brings you inspiring ideas for asserting your style with elegance. Join our community of fashion enthusiasts and explore with us the hottest facets of the African fashion scene.
African Couture: between tradition and modernity
Today, more than ever, African couture features a harmonious blend of tradition and modernity. Contemporary creations draw heavily on ancestral cultural heritage, while taking inspiration from today’s major trends.
- outfits: African outfits come in all shapes and sizes, from coordinated outfits to dresses, tunics and pants, from casual chic to the most elegant for ceremonies;
- weddings: African brides today opt for outfits made from traditional fabrics and materials, while following international bridal trends;
- fashion shows: fashion weeks around the world now regularly feature talented designers and brands from Africa, showcasing their collections on the world stage.
Designers, influencers and celebrities put the spotlight on African fashion
Over the years, African designers, models and influencers have forged a well-deserved reputation on the international fashion scene. Increasingly well known, they are bringing their own vision of fashion to the fore, helping to promote the inspiring image of African creation.
Among them, celebrities also choose to wear the colors of the continent’s designers, at events or simply on a daily basis, thus promoting Afrocentrism in fashion and lifestyle.
Subscribe to Africa Fashion Tour’s exclusive newsletter for previews of captivating articles, interviews with renowned designers, and unique podcasts immersing you in the world of African fashion.
Get privileged behind-the-scenes access to the African fashion industry. Explore our tailor-made partnership offers to promote your products to a passionate community. Associate your brand with our media and benefit from unique visibility.
Contact us today to discuss customized partnership opportunities and help grow the African fashion industry.
Africa Fashion Tour: A must-see medium
At Africa Fashion Tourwe don’t just observe the evolution of African fashion, we tell its story, celebrate it and bring it to the forefront of the international fashion scene.. More than just a media outlet, we are a immersive platforma space where creators, entrepreneurs and enthusiasts can discover behind the scenes of this vibrant industry.
Through our reports, interviews and analysesWe explore emerging trends, showcase talented designers and offer an authentic vision of African luxury. Our objective is clear: provide a showcase for those shaping the African fashion of today and tomorrow.
The rise of African fashion
Over the years African fashion has carved out an enviable place for itself in the global industry. From African textiles to contemporary outfits, African African fashion designers are constantly innovating to offer unique, authentic products. The use of waxa printed fabric with colorful patterns, perfectly embodies this marriage of tradition and modernity.
Visit fashion weeks organized on the continent, such as those in Lagos and Accra, play a crucial role in this rise in visibility. Numerous African designers present their collections, showcasing their boundless talent and creativity. These events are also prime platforms for meeting models and discovering emerging trends.
The future of African fashion
In the years to come African fashion should continue to evolve and prosper. The younger generations of designers bring new energy, combining traditional know-how with contemporary innovation. Their ability to reinvent the classics transforms perceptions and opens up new avenues of expression.
In addition, the emphasis on sustainability and ethics in fashion could work in favor of African designers. Many of them already favor environmentally-friendly practices, using local materials and adopting responsible production methods. In this way, African fashion could become a model to follow in the global movement towards a more sustainable industry.
The importance of platforms like Africa Fashion Tour
We firmly believe that African fashion deserves greater visibility, international recognition and a committed community. That’s why we Africa Fashion Tour has established itself the media of referenceaccompanying this growth by :
–Exclusive content interviews with designers, profiles of entrepreneurs and behind-the-scenes coverage of major events.
–Cutting-edge trend analysis to understand how Africa influences and reinvents global fashion.
–A commitment to the transmission and celebration of African textile heritage..
At connecting African talent with fashion enthusiasts around the worldtogether we are building the future of a thriving, authentic and radiant industry..
