Business

Nairobi hosts the “Africa Forward” summit, a high-level diplomatic and economic event co-chaired by Emmanuel Macron and William Ruto. Hosted for the first time in an English-speaking country, this summit symbolizes the desire to build robust, balanced and forward-looking partnerships.

Culture has become the linchpin of economic diplomacy and social ties in Africa. With a total commitment of 565 million euros, Agence Française de Développement has established itself as the first donor to have made Cultural and Creative Industries (CCI) an explicit mandate.

After five years of connecting African design to the rest of the world, the Industrie Africa platform has published an uncompromising report on the realities of cross-border e-commerce. While the global demand for African luxury goods has now been proven, the “always-on” online sales model faces persistent structural barriers.

Marie Lora-Mungai publishes “Creative Cash Flow”, the essential guide to reconciling creativity and finance in Africa. An indispensable implementation manual for transforming creative talent into sustainable financial success, and finally moving from inspiration to action.

Valéry Martin, insights expert, gives us an uncompromising analysis of the emergence of a lifestyle economy where fashion and culture are becoming the real drivers of profitability for retail players in Africa.

Long seen as a mere vector of entertainment, Africa’s creative economy is now emerging as a major industrial driver. According to the “Africa Creator Economy Report 2.0 2026”, the shift from influence to entrepreneurship is shaping a new economic sovereignty.