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With an all-time record 714 entries from 49 countries, the 2026 edition of Africa Fashion Up confirms the effervescence and appeal of contemporary African design. Meeting in Paris, a prestigious international jury chose four exceptional designers.

Following the resounding success of its first edition, the Institut du Monde Arabe (IMA) is launching its second Prix de la Mode. The first major springboard of its kind in Paris, this prestigious initiative aims to reveal, promote and structure the new guard of designers from the Arab world and its diasporas.

In 2026, African fashion is more than ever asserting its identity by blending cultural heritage with contemporary innovation. Driven by a new generation of designers, it redefines global style codes through daring silhouettes, enhanced craftsmanship and strong urban influences.

From historic institutions to avant-garde digital platforms, these media are the true curators of African soft power. By documenting the effervescence of the cultural and creative industries, they offer the continent’s brands a global sounding board.

By founding the 360 Creative Hub and Idozi Collective, Blessing Ebere Achu transforms raw creative talent into sustainable commercial success, proving that structure and storytelling are the missing links in the African renaissance.

Between the rise of digital and the demand for transparency, African fashion is completing a year 2025 rich in profound changes. Discover how the continent’s brands are combining heritage and innovation to transform the challenges of 2026 into lasting opportunities.