Self-taught fashion designer
Ibrahim Fernandez is an Ivorian fashion icon who has succeeded in transforming a passion into a recognized brand. His determination, talent and business acumen have propelled him to the forefront of the fashion scene. Here’s the captivating story of this self-taught fashion designer. It all began in Morocco. Ibrahim had to return to Abidjan after the death of his father. Unemployed, he looks for affordable clothes, but finds only overpriced pieces. Fortunately, he has access to his mother’s textile store, where he selects fabrics to bring to the family dressmaker. His first sketch, a pair of dungarees, is a challenge for the couturier. They work together to create this first piece, which marks the beginning of the Ibrahim Fernandez brand’s history.
Learning on the Tas
Ibrahim has no formal training in fashion. With a degree in business management, he learned the basics of sewing and pattern-making from YouTube tutorials. He wasn’t satisfied with his first designs, but persevered. Working night shifts with the designer, he gradually acquired the necessary skills. He is determined to master fashion design.
The First Showroom
With his first savings, Ibrahim bought a sewing machine and set up shop in the family courtyard. He welcomed his first customers in his mother’s living room. His first big opportunity comes thanks to Vlisco, who spots his work on Instagram and offers to create pieces for a campaign. He reinvests the earnings to open his first official showroom.
From Zango to Ibrahim Fernandez
Thanks to his business background, Ibrahim quickly made the creation of his company official. He launches Zango, an urban brand meaning “well-dressed” in Côte d’Ivoire. Social networks play a crucial role in his ascent. His creations stand out from the competition and quickly attract attention. Isabelle Anoh, an influential television personality, contacted him for a show. In just six months, his brand gained visibility and notoriety.
Strategic Communication
Right from the start, Ibrahim understood the importance of organization and structure. He uses his sisters and friends for photo shoots, showcasing urban styles, mixing bazin and loincloth. After five years, Zango becomes an eponymous brand. Ibrahim Fernandez redirects his communications strategy. He is more visible on social networks and collaborates with professionals to create quality content, reinforcing his brand identity.
Ibrahim Fernandez is an inspiring example of success through perseverance and passion. From family backyard to international recognition, he owes his success to his spontaneity, perfectionism and ability to surround himself with the right people. His journey shows that with determination and creativity, it’s possible to realize one’s dreams and make a lasting mark on the fashion industry.
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