In an ecosystem where African creativity is exploding onto the world stage, one question often remains unanswered: how can we measure the real, financial and media impact of this effervescence? For Sessi K, founder of the Clearly Invincible agency, the answer can be summed up in one word: strategic intelligence.
A cross-functional vision of the industry
A former designer turned consultant and media director, Sessi K has experienced all stages of the value chain, from design to event production. It was this hybrid expertise that led Clearly Invincible to evolve from a fashion brand to a consulting agency and research media.
Based in Paris, but supported by a creative and administrative team rooted on the African continent, the agency functions as a transcontinental bridge. It collaborates with a worldwide network of freelancers (photographers, videographers, consultants) to offer flexibility and responsiveness adapted to the realities of today’s market.
Tailor-made operational support
Far from plans generated by artificial intelligence and with no grounding in the field, Clearly Invincible offers a hand-in-hand collaboration with brands. The agency operates on three major pillars:
- Collection planning: Helping project owners structure their bases (moodboards, tech packs) without altering their creative DNA.
- Operational structure: transforming an idea into a solid business plan, identifying the target audience and defining the right communication strategy.
- Strategic follow-up: long-term support (up to two years after launch) to help you navigate the nuances of the European and African markets.
Among its successes, the agency cites niche brands such as France’s Marxen, which specializes in hats for afro hair and dreadlocks, and Nigerian label This Is Us, which it helped to document its dyeing processes and manage inventory.
The Lagos Fashion Season 2025 Trend Report:
The agency’s hot news is the launch of the Lagos Fashion Season 2025 Trend Report. This 90-page document is a goldmine for industry decision-makers.
Sessi K has identified a glaring lack of business data accessible immediately after the shows. “The aim is to create data to analyze conversions and see the real financial impact of Fashion Week,” she explains.
Key figures from the report :
- An estimated media value of $1.7 million (AVE – Advertising Value Equivalent).
- Precise analysis of digital visibility and trend saturation.
- A focus on flagship brands like Hertunba and a follow-up on emerging talents like Ndiiche (Green Access finalist).
The report doesn’t just show images; it urges brands to share their influencer revenues and identifies trends through the eyes of today’s most influential fashion commentators.
A tool for the builders of the future
The report targets a high-level audience: brands, international buyers, institutions (such as CANEX) and reference media (Vogue Business, BoF). It is available in two versions: a free public edition and an extended paid edition (€100) offering more in-depth analysis.
Through this work of documentation and archiving, Clearly Invincible doesn’t just give advice; it builds the memory of modern African fashion.
Further information: The official report was launched on January 19, 2026. You can obtain it on the agency’s website by clicking HERE.
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