From intuition to strategy
The year 2025 marks a decisive turning point. What began as a passion project has become a real strategic lever. But let’s be careful: if we’re talking about fashion, our outlook has changed. Africa Fashion Tour is not here to dictate the season’s trends, but to take a behind-the-scenes look at the people who are building the Africa of tomorrow.
More than a fashion magazine, a Business & ICC medium
We have made a strong editorial choice: to move away from image consultancy to industry analysis. Our mission now revolves around three fundamental pillars:
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African Success Stories: we don’t list clothes, we tell stories. We highlight the entrepreneurs who turn an idea into an empire, offering concrete success stories for the continent’s youth.
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Exploring the CCI (Cultural and Creative Industries): We analyze fashion as a major economic sector, interconnected with design, art and technology.
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The ecosystem of success: Because a creator never succeeds alone, we now go one step further in presenting the partners behind the scenes. Banks, transporters, logisticians, e-commerce solution developers or content creators: we highlight those who enable entrepreneurs to move from craft to industry.
Growth that validates our vision
This “Business” positioning has propelled our audience to new heights:
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International reach: Available in English, Portuguese and Spanish.
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Pan-African roots: analyses and interviews from Casablanca to Lagos, via Dakar and Abidjan.
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Audience explosion: 8-fold increase in reach.
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Impact in figures: 2,000 monthly podcast listens and 200,000 monthly digital impressions.
A community of decision-makers
Our audience is mainly composed of CSP+, urban and graduate profiles (54% women) based between France, West Africa and North America. They are economic players looking for opportunities and partnerships.
Collaboration opportunities
We are now looking for partners (financial institutions, logistics experts, tech solutions) who would like to address this community of builders through audio sponsorship, dedicated episodes or advertising space.
Back to basics: Episode 0
To celebrate this journey, I invite you to listen (or listen again) to our very first episode. A 10-minute monologue recorded at the very beginning of the adventure.
It’s fascinating to see how the initial intuition of promoting African talent has remained intact, while today becoming a rigorous and structured media strategy.
