Africa Fashion Tour le journal de la mode africaine. Jk Dressing Collection

Le Journal de la Mode Africaine

African fashion has been booming around the world in recent years, thanks to the growing presence of talented designers, savvy influencers and committed creators. The richness of traditional fabrics and the elegance of cuts stand out in a universe where bright colors and tribal motifs are making their debut with brio. By subscribing to our newsletter, you’ll be kept up to date with all the latest trends in African fashion and lifestyle.

in the spotlight

Rosy Daily, founder of the Ezinris empire

Rosy Daily, founder of the Ezinris empire

Rose Poungom, better known as Rosy Daily on Instagram, is the founder of Ezinris Beauty, the concept store of the same name and content creation agency Essor Lab. With ambition and determination, she has built a veritable empire around her passions for beauty and...

Rosy Daily, founder of the Ezinris empire

Rose Poungom, better known as Rosy Daily on Instagram, is the founder of Ezinris Beauty, the concept store of the same name and content creation agency Essor Lab. With ambition and determination, she has built a veritable empire around her passions for beauty and...

Rosy Daily, founder of the Ezinris empire

Rose Poungom, better known as Rosy Daily on Instagram, is the founder of Ezinris Beauty, the concept store of the same name and content creation agency Essor Lab. With ambition and determination, she has built a veritable empire around her passions for beauty and...

Rosy Daily, founder of the Ezinris empire

Rose Poungom, better known as Rosy Daily on Instagram, is the founder of Ezinris Beauty, the concept store of the same name and content creation agency Essor Lab. With ambition and determination, she has built a veritable empire around her passions for beauty and...

mode

The 2M Design Show, an event to watch

The 2M Design Show, an event to watch

Dakar vibrated to the rhythm of African fashion from July 10 to 13, 2025, with the 5th edition of the 2M Design Show. Organized by Mounir Moda, the event celebrated “Made in Africa” creativity under the theme “Tendance Teranga”, combining fashion shows, sales exhibitions and social commitment.

What global influence will African fashion have in 2025?

What global influence will African fashion have in 2025?

The eyes of style enthusiasts are turning with increasing curiosity to Africa. In 2025, fashion from the continent continues to expand its global influence, asserting itself through its designers, its unique aesthetic and its dynamic blend of tradition and modernity. Africa Fashion Tour observes and analyzes this transformation. Why this effervescence, and how will it impact our way of consuming and thinking about elegance?

Newsletter

Every week, get a sneak preview of the latest African fashion news.

Discover brands and artists through our podcast episodes and articles.

PODCAST

Rosy Daily, founder of the Ezinris empire

Rosy Daily, founder of the Ezinris empire

Rose Poungom, better known as Rosy Daily on Instagram, is the founder of Ezinris Beauty, the concept store of the same name and content creation agency Essor Lab. With ambition and determination, she has built a veritable empire around her passions for beauty and...

Marie Lora-Mungai, founder of Restless Global

Marie Lora-Mungai, founder of Restless Global

Meet Marie Lora-Mungai, an expert on Africa’s cultural and creative industries. She explains how to structure the sector, attract investment and transform the continent’s creative potential into a global economic powerhouse.

The success of the Romzy Studio brand

The success of the Romzy Studio brand

Discover the incredible rise of Senegalese brand Romzy Studio, from its committed “Skinprint” campaign to the opening of its boutique “Le Bois Sacré”, to its iconic “Skin Dress” worn by Ciara on the cover of Rolling Stone Africa…

Samuel Sauthier, co-founder of Bandama Clothing

Samuel Sauthier, co-founder of Bandama Clothing

From cement to wax, from Switzerland to Abidjan: discover the singular journey of Samuel Sauthier, co-founder of Bandama Clothing. This article explores how his brand is revolutionizing African fashion by combining ethical know-how, unique design and a bold strategy to conquer global markets, notably via Galeries Lafayette.

BEAUTE

Senegal in the spotlight at the natural hair academy 2025 in Paris

Senegal in the spotlight at the natural hair academy 2025 in Paris

Paris is gearing up to host an unprecedented event that marks a major step forward for the influence of African creative industries in Europe. On June 21 and 22, 2025, the Natural Hair Academy (NHA) will put Senegal in the spotlight with the inauguration of its first official pavilion, propelling Senegalese excellence onto the international stage.

BUSINESS

Ibrahim Gana, founder of Stylebitt

Ibrahim Gana, founder of Stylebitt

Meet Ibrahim Gana, co-founder of Stylebitt, the app that’s transforming fashion business management in Africa. This article explores his background, his vision of a complete tech ecosystem for fashion, and the challenges of expanding into emerging markets.

ART

Wax at the Musée de l’Homme

Wax at the Musée de l’Homme

The Musée de l’Homme retraces the epic story of wax, an emblematic textile whose roots go back to Indonesia before blossoming in Africa. From February 5 to September 2025, a brand-new exhibition explores the many facets of this vibrant fabric, from its history to its impact on contemporary design.

Estelle Yomeda, founder of Kente Project Art Lab

Estelle Yomeda, founder of Kente Project Art Lab

Her work is not mass-produced. She is part of the “collectibles design” movement, which values unique pieces or those produced in limited series. Each creation is born of a dialogue between craftsmanship and design, giving a unique character to each work.

Traditional fabrics: wax, ankara, loincloths and more

 

Traditional African fabrics are at the forefront of contemporary design. They come in a wide variety of forms, testifying to the cultural richness of the African continent:

  • Wax: often colorful and with a variety of patterns, wax is a fabric favored by fashion designers for trendy, creative outfits. It can also be used to make accessories such as hats, bags and shoes.
  • ankara: originally from Nigeria, this batik-printed fabric is ideal for elegant dresses, stylish shirts and pants;
  • loincloths: a symbol of West and Central Africa, loincloths are worn by both men and women, around the waist or as a scarf. They can be cut from a variety of materials, and their designs, often geometric, are full of meaning;
  • dashiki: this traditional African garment is made from a lightweight printed fabric and is generally worn with short sleeves. It can be worn as a dress, blouse or shirt.

Emblematic garments: the boubou, kente and bogolan

 

Dive into the world of modern, trendy African fashion by exploring its emblematic garments: the boubou, the Kente and the bogolan. These iconic pieces bear witness to the ancestral know-how of the continent’s craftsmen and embody the elegance and cultural richness of Africa:

  • The boubou, once worn by men in West Africa, is now a staple of Afro chic, revisited in modern cuts by top designers, often with a flowing style.
  • Kente, the symbol of Ghanaian royalty, invites itself into contemporary fashion with its bright colors and traditional motifs, offering outfits that combine both tradition and modernity.
  • Bogolan, also known as Mudcloth, originates from Mali and is distinguished by its neutral hues enhanced by tribal motifs. Transformed into patchwork, it gives rise to unique garments and accessories, symbols of authenticity and African creativity. Immerse yourself in these unique pieces and let yourself be seduced by African fashion, which elegantly combines tradition and modernity.

 

 

 

Ethnic accessories: the finishing touch

 

Ethnic accessories are the ultimate touch to perfect an African-inspired outfit. Jewelry, bags, hats, shoes… there are a multitude of possibilities to personalize your look.

  • jewelry: necklaces, bracelets, earrings and other African ornaments come in a variety of materials (beads, bone, metal, clay, etc.) and styles, offering a wide choice for those who wish to harmonize their outfits with their accessories;
  • bags: whether handbags, clutches or saddlebags, African creations are characterized by their shimmering colors and tribal motifs;
  • hats: bead-encrusted or made from batik-print fabric, they add an authentic touch to any look;
  • shoes: from moccasins to summer sandals, not forgetting pumps and ankle boots, designers are now offering a number of trendy models in wax, bogolan or Kente.

Our Africa Fashion Tour media is much more than just fashion advice. Follow us to keep up to date with the latest trends, must-have influences and personalities to watch in the world of African fashion. Immerse yourself in a world rich in creativity and diversity, where every article brings you inspiring ideas for asserting your style with elegance. Join our community of fashion enthusiasts and explore with us the hottest facets of the African fashion scene.

 

African Couture: between tradition and modernity

 

Today, more than ever, African couture features a harmonious blend of tradition and modernity. Contemporary creations draw heavily on ancestral cultural heritage, while taking inspiration from today’s major trends.

  • outfits: African outfits come in all shapes and sizes, from coordinated outfits to dresses, tunics and pants, from casual chic to the most elegant for ceremonies;
  • weddings: African brides today opt for outfits made from traditional fabrics and materials, while following international bridal trends;
  • fashion shows: fashion weeks around the world now regularly feature talented designers and brands from Africa, showcasing their collections on the world stage.

 

 

 

Designers, influencers and celebrities put the spotlight on African fashion

 

Over the years, African designers, models and influencers have forged a well-deserved reputation on the international fashion scene. Increasingly well known, they are bringing their own vision of fashion to the fore, helping to promote the inspiring image of African creation.

Among them, celebrities also choose to wear the colors of the continent’s designers, at events or simply on a daily basis, thus promoting Afrocentrism in fashion and lifestyle.
Subscribe to Africa Fashion Tour’s exclusive newsletter for previews of captivating articles, interviews with renowned designers, and unique podcasts immersing you in the world of African fashion.

Get privileged behind-the-scenes access to the African fashion industry. Explore our tailor-made partnership offers to promote your products to a passionate community. Associate your brand with our media and benefit from unique visibility.

Contact us today to discuss customized partnership opportunities and help grow the African fashion industry.

 

 

 

 

Africa Fashion Tour: A must-see medium

 

At Africa Fashion Tourwe don’t just observe the evolution of African fashion, we tell its story, celebrate it and bring it to the forefront of the international fashion scene.. More than just a media outlet, we are a immersive platforma space where creators, entrepreneurs and enthusiasts can discover behind the scenes of this vibrant industry.

Through our reports, interviews and analysesWe explore emerging trends, showcase talented designers and offer an authentic vision of African luxury. Our objective is clear: provide a showcase for those shaping the African fashion of today and tomorrow.

Discover the world of African fashion through our different sections: african fashion for men, African fashion designers, the African fashion show revival, couture in african fashion, african fashion dress, history of african fashion, african hairstyle fashion and african women’s fashion.

 

 

The rise of African fashion

 

Over the years African fashion has carved out an enviable place for itself in the global industry. From African textiles to contemporary outfits, African African fashion designers are constantly innovating to offer unique, authentic products. The use of waxa printed fabric with colorful patterns, perfectly embodies this marriage of tradition and modernity.

Visit fashion weeks organized on the continent, such as those in Lagos and Accra, play a crucial role in this rise in visibility. Numerous African designers present their collections, showcasing their boundless talent and creativity. These events are also prime platforms for meeting models and discovering emerging trends.

 

 

The future of African fashion

 

In the years to come African fashion should continue to evolve and prosper. The younger generations of designers bring new energy, combining traditional know-how with contemporary innovation. Their ability to reinvent the classics transforms perceptions and opens up new avenues of expression.

In addition, the emphasis on sustainability and ethics in fashion could work in favor of African designers. Many of them already favor environmentally-friendly practices, using local materials and adopting responsible production methods. In this way, African fashion could become a model to follow in the global movement towards a more sustainable industry.

 

 

The importance of platforms like Africa Fashion Tour

 

We firmly believe that African fashion deserves greater visibility, international recognition and a committed community. This is why Africa Fashion Tour has established itself the media of referenceaccompanying this growth by :

Exclusive content interviews with designers, profiles of entrepreneurs and behind-the-scenes coverage of major events.
Cutting-edge trend analysis to understand how Africa influences and reinvents global fashion.
A commitment to the transmission and celebration of African textile heritage..

At connecting African talent with fashion enthusiasts around the worldtogether we are building the future of a thriving, authentic and radiant industry..