Meet Iamisigo and its founder Bubu Ogisi, winner of the Zalando Visionary Award 2025 and star of Copenhagen Fashion Week. This article explores how the Nigerian brand is redefining African fashion through heritage, innovation and a deep commitment to sustainability.
Fashion in Africa is much more than just an industry; it’s a form of personal expression and a reflection of social dynamics. Discover how Africans consume, how they relate to trends and where they shop, according to the Sagaci Research 2025 report.
Digital is redefining the fashion landscape in Africa, influencing prices and buying behavior. Explore the impact of social media, including Snapchat and TikTok, on fashion-savvy consumers, and discover the average prices of everyday clothing on the continent, according to the Sagaci Research 2025 report.
Support for local production and interest in second-hand fashion are strong trends in Africa. Dive into the reasons why 65% of consumers prefer “Made in Africa” and discover the motivations behind buying second-hand clothes, according to the Sagaci Research 2025 report.
Natasha Bibi-Derenne is Associate Director of International Programs at HEC Paris. She shares her committed career path, her mission to train African leaders through programs adapted to the realities of the continent, and her vision of education as a lever for transformation and sustainable development in Africa.
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