Aïsha Deme is an expert on Africa’s cultural and creative industries. From her career in banking to the founding of Siriworo, she tells us about her unique background, her pioneering role in promoting Senegalese art, and her vision of the creative effervescence that is redefining the continent’s cultural scene.
At the dawn of 2025, African fashion is making its mark on the world stage like never before. Daring designers, innovative textiles and influencers are reinventing codes, weaving new bridges between tradition and modernity. Discover why this effervescence is happening and how it will transform our vision of elegance.
Discover how ROOTS: Made in Africa by Lhaude Africa is propelling African luxury brands onto the international stage. This article explores their presence at Who’s Next Paris (September 6-8, 2025), presenting a trio of designers who are redefining African craftsmanship and elegance.
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