Mode

Spacious, majestic, and steeped in history, the African boubou has stood the test of time without losing any of its splendor. From the empires of the Sahel to the runways of haute couture, discover the origins, fabrics, and symbolism of this iconic West African garment.

Today, a new generation of hybrid concept stores is reinventing the art of living, luxury, and fashion “Made in Africa.” Combining fashion, art galleries, interior design, and fine dining, these spaces have become temples of cultural sovereignty and global desirability.

Building on the 2025 Zalando Visionary Award and Bubu Ogisi’s selection as a semifinalist for the 2026 LVMH Prize, this collaboration goes beyond a mere limited-edition capsule collection to become an aesthetic, political, and eco-conscious manifesto.

Founded in 2010 by Laduma Ngxokolo, MAXHOSA has established itself as a pioneer of authentic African heritage luxury. With its runway show on the official Paris Fashion Week schedule on September 28, 2026, the brand is redefining global standards through fine knitwear, the revitalization of exceptional fibers, and the preservation of cultural heritage.

In this exclusive interview, Dr. Christine Checinska reveals the secrets behind the success of the “Africa Fashion” exhibition around the world. From London to Brooklyn, Montreal, Sydney, and Paris—for the first time, the diversity of African creativity has been showcased in prestigious museums.

The Arab World Institute (IMA) is launching the second edition of the Arab World Fashion Award. As the first platform of its kind in France, this ambitious initiative aims to discover, support, and nurture exceptional designers from the Arab world and its diasporas.