Why Link High-End Textile Design to the Fight Against Stigmatization
FIMO228 France 2026 Edition has chosen to promote a fashion scene that is socially conscious, responsible, and rooted in solidarity. By placing HIV prevention and the fight against discrimination at the center of its program, the event demonstrates that fashion is a powerful vehicle for social advocacy and collective awareness-raising.
This approach reaffirms the mission of Africa’s cultural and creative industries: to convey messages of societal transformation while celebrating human dignity. On the runways of Paris, the looks presented become visual manifestos of hope, fostering dialogue among healthcare professionals, nonprofit organizations, fashion designers, and the general public.
Jacques Logoh and Thirteen Years of Creative Engineering Between Lomé and Paris
To understand the significance of this Parisian milestone, one must consider the founder’s background. Originally from Aného, Togo, Jacques Logoh began his career in the modeling industry before launching the Challenge Modeling Agency in 2011 and then founding FIMO228 in 2013.
Over the course of a decade in operation, his project has become one of the most dynamic platforms in West Africa:
- The launch of several complementary formats, such as YAS FIMO228, YAS Togo Fashion Week, and the FIMO228 Édition France channel.
- The development of a comprehensive business model through the opening of his own fashion house, Jacques Logoh Couture, in 2018, and his retail space, FIMO228 La Boutique, in 2022.
- The establishment of a lasting bridge between the workshops in Lomé and European distribution channels, providing local artisans with direct exposure to international buyers.
Which leading designers will light up the Paris runways?
This fourth edition brings together a transcontinental selection of renowned designers, combining a mastery of traditional fabrics with modern cuts:
- Collé Sow Ardo – Senegal: A legendary figure nicknamed the “Queen of Woven Cloth” and the “Peulh Princess,” she brings to the fashion show more than forty years of haute couture dedicated to elevating the status of West African artisanal fibers.
- Atelier Issé by Lita – Gabon: Founded by Linda Rémichi, this Libreville-based fashion house reinterprets traditional Central African textiles such as raffia and beaten wood, blending cultural fusion with exceptional custom-made clothing.
- The Queen – Togo: As an expert in the art of bazin, the designer creates sharply defined silhouettes enhanced by meticulous hand-stitched embroidery.
- Lucas Escalada – Equatorial Guinea: A contemporary designer who reinterprets his country’s textile traditions to incorporate them into current ready-to-wear trends.
- Emma Style – Togo / Benin: Led since 2006 by Emmanuelle Jodan Adjovi, the brand combines silk, brocade, woven fabrics, and artistic embroidery to create bold women’s ensembles.
- FANG – Senegal: Designer Fallou Ngom draws on her Serer roots to create narrative-driven fashion steeped in memory and powerful symbolic elements.
- Beneïsha – France: A French fashion designer renowned for her expertise in creating custom-made wedding dresses and formal wear using fine fabrics.
- Jacques Logoh Couture – Togo: The designer champions a contemporary, minimalist, and instantly wearable wardrobe, designed to blend African elegance with international standards.
The schedule for attending the fashion show and meeting the designers
FIMO228 France Edition is structured around two highlights that combine live performances with direct retail access:
- The Grand Fashion Show: Join us on Friday, September 25, 2026, in the historic setting of the Pavillon Gravelle (2, route du Pesage, 75012 Paris) to see the entire collections on the runway.
- The Private Sales Showroom: On Saturday, September 26, and Sunday, September 27, 2026, the designers will welcome the public and buyers to the B Montmartre Hotel (6 Rue Lécluse, 75017 Paris) for exclusive fittings and made-to-measure orders.
Reservations and professional credentials can be obtained directly from the organizers through the official FIMO228 platforms and at www.fimo228.net.
When bold fashion becomes the driving force behind universal solidarity
With this fourth Parisian edition, FIMO228 proves that the vitality of African fashion is not measured solely by the beauty of its draping or the virtuosity of its artisans. By harnessing the visibility of Paris Fashion Week to support a major public health cause, Jacques Logoh and his guests remind us that luxury and creativity reach their highest level of expression when they make a concrete commitment to the well-being and empowerment of communities.
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