Africa Fashion’s ambition is to tell African stories through clothes, fabrics and photographs. The bias displayed in the introductory memo reflects the desire to explain the close links between fashion and politics.
Is the answer for an African designer to borrow codes from the West to develop his brand? To answer this question, we need to present some concrete examples and give everyone the opportunity to form their own opinion.
Reduce, reuse, recycle is a basic principle of consumption in Africa On the African continent, the relationship with fashion and the consumption of clothing is explained by a very specific market structure and purchasing behaviours that revolve around ethical values...
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