Now in its second edition at Galeries Lafayette, the “Africa Now” pop-up confirms that “Made in Africa” is no longer just a niche aesthetic, but a major player in global trade.
With the documentary series “Peaux Noires,” airing on TV5Monde, Estelle Ndjandjo and Johanna Boyer-Dilolo are challenging conventions. Far from clichés and American hegemonic influence, this visual and auditory manifesto celebrates the diversity of identities among people of African descent.
For fashion strategist Lulu Shabell, Africa must stop negotiating its way onto Western runways and instead build its own infrastructure. With the launch of ÀLKÉ, she aims to transform a millennia-old heritage into a sovereign economic infrastructure.
Nicknamed the “African Chanel,” Collé Sow Ardo transcends fashion to turn clothing into a major political and cultural tool. From the traditional weaving of Diourbel to the podiums of the United Nations, her journey illustrates how Senegal’s textile heritage has emerged as the spearhead of the country’s soft power.
In the throes of change, Africa’s creative ecosystem is captivating a global audience and attracting capital. From specialized media to events, Africa is no longer following global trends, it’s dictating them.
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